We had a post like this back in February, I think. So lemme ask again... what are you guys working on right now? Or maybe share what's the plan this week? Either way, share some inside info! As for me... - I'm trying to sell my quarterly 5-week email-writing workshop - And I will be writing my monthly Field Notes (for members) this week - AND, I may consider running some type of auction... who knows. Hoping for an idea to strike... like lightning. Tell us what's keeping you busy these days?

I'm sure by now we subscribe to a bazillion things... But if I asked you to share ONLY 5... which 5 would you choose to share and why? I'll go first: - Kit (biz kinda depends on it) - Webtoons 🫣 (life requires entertainment) - The New Yorker (cuz I'm vain AF) - John's Daily Email Habit (cuz I like John) - Andertoons (cuz I like Andertoons) Share yours?

Yesterday I sent out an email to my list, asking folks if they've tried getting clients via cold outreach. I got two classes of responses. Class 1: 1A. "Yes, I hate it. I hired an agency multiple times and every time I hated it." 1B. "So far, 17 days in, 70 prospects approached, 0 clients, countless menty b’s." 1C. "No, and wouldn’t ;)" Then there's class 2: 2A. "That is my primary method for getting clients." 2B. "Yes, John. Works very well for me. No fancy cold email stack. Just a 3-liner email with a very relevant problem that they'd wanna get rid of. Brings me every month $12K to $18K!" 2C. "I'm using cold outreach to get clients, and I'm doing very well with it. Personally, one of the best methods, especially if we are talking about cold email outreach." Quite the difference between Class 1 and Class 2. I'm curious, what has your experience with cold outreach been? Comment below. If we get enough comments, I'll share what my experiences with cold outreach have been. I'll tell you now, I've been in both classes above. If there's enough interest, I'll share what I think makes the difference. If there's not enough interest, as manifested by only a few people who reply to this, I'll just stuff this whole discussion back in the sock drawer.

I know some folks use Berserker Email, which prevents you from uploading images in emails. But in general, do you add images to your emails (if you can)? I like sharing one or two from time to time. But it's mostly text that I send. Also, do you use any templates for your email design or it's just plain HTML text?

I found the following email in my spam folder today: === SUBJECT: question Hey John, I’ve been on your list for a while, and something I’ve noticed with your emails is that you have a lot of material that could make great stories. Here’s the simple framework I use: **Story → Lesson → Offer** Instead of starting with the lesson, start with something that happened. Then connect the story to the lesson. And let the lesson naturally lead into the offer. I thought your email would work really well with this structure. Would love to hear what you think. === I checked, and this guy is not on my list, at least not with this name or with this email address. I feel this is a disguised pitch, but I don't know where it's leading. I replied to the guy just to see. Any ideas where this might be going?