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Owned by Matt
Over 40, diet & train hard, and see no progress? We're here to help you stop burning out, work with your recovery, and watch the fat melt away.
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Clief Notes
19.5k members • Free
PiggyBANKING Brand Creators
102 members • Free
Anthill Club
151 members • Free
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Daily Email House
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Funny Money
137 members • Free
Endorsed Traffic TACTICS
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Skoolers
194.9k members • Free
Deals Over Clients
292 members • Free
6 contributions to Anthill Club
11d •
$5k+ from Medium???
I recently met a guy who makes $5-10k consistently from Medium... per month. We got on a call a couple of days ago, and he showed me his Medium dashboard... unprompted... and yes, he really does make a crapton of money from that platform.... Should I bring him on for a talk about how to Medium in 2026? Let me know! 👇
Poll
22 members have voted
4 likes • 10d
I would love to hear the talk but I also felt really torn about the third option for spite's sake.
Jan 31 •
My Trouble with Social
It will be 1 year soon since I started using LinkedIn. I'm still stuck at 300-something connections and a little over 500 followers (sure, I started at zero, but still, I feel like others would have bigger numbers at their 1-year anniversary). But here's my problem: My goal was to increase my newsletter subscribers. And for that, social media is... shit. Seriously. In the past almost one year, I had maybe 20 new subscribers from LinkedIn... at most. Yet, just a few days ago, I ran one cross promotion and got 50 new subscribers. In just 2 days. So yeah... how do I even get myself motivated to put any time on social media??? Anyway, just ranting. Has anyone had a good experience with social media to grow their audience in any meaningful way? --- FYI: My Field Notes issue 1 (that's coming out tomorrow inside the Vault), is a case study of my latest cross-promo. Not only did I get 50 new subs, but I also made over $500 from these new subs.
2 likes • Jan 31
I haven't had a good experience with social media even getting my posts seen, so that's a "no" from me. For all I can see, the people who get results with it either make it a full-time job or hire somebody to do it as a full-time job.
1 like • Jan 31
@Maliha M I've seen some of the same, and the kind of content they create... I don't have the temperament for it or the interest in it, so I'm not going to do it.
Jan 29 •
A Major Gamble
I'm undertaking a major gamble this year: Those of you in my newsletter already know this, but I'm locking everything inside the Membership Vault... the Mastery Sessions and Field Notes... to *future* members. Just like a magazine subscription, all members will start receiving Mastery Sessions and Field Notes that are published AFTER they join the Vault. Not the ones that were published BEFORE they joined. I know big-time copywriters and direct marketers like Ben Settle and Daniel Throssell do this... But I'm not Settle or Throssell... Still, my fav direct marketer and daily email aficionado (Bejakovic) has convinced me that I should lock this stuff for anyone who is not a *current* member. And since I take Bejakovic's advice very seriously, I'm pulling the plug. Starting on February 1, everything will get locked up. I have no idea how it will affect my business... I mean, except for those direct marketing folks, I know absolutely nobody who does paid memberships or subscriptions this way... Most people go the Substack route, where paid subscribers either have access to everything or they don't... So yeah, I'm excited, but also nervous. I feel like these past couple of days, I've just been responding to bewildered folks about what it means to lock stuff for everyone except current members only. Anyway. Whatever. It's done. Thanks for reading my overexcited rants 😎
1 like • Jan 29
Andre Chaperon told me about this last year when we were emailing about an article he wrote on the downsides of Substack. He made the same point about Substack's all or nothing model, and how it gives you zero control over the user's journey among other problems. I thought that locking material up magazine-style was a smart idea then and it still sounds smart today.
Jan 7 •
$9 offers?
I just e-met someone who has 4k paid subscribers to her $9/month offer... Guys, I'm having shiny object syndrome right now. While I'm busy thinking up a 1k offer, maybe in our volatile economy, a better business model is a $9 offer...
1 like • Jan 7
@Maliha M That is a psychotically high conversion rate for 14k free subscribers. Is this a goofy niche? b2c? You don't have to say what it is if that's hush-hush info but I'm curious. I've seen things like this with fiction authors (usually writing some kind of pr0n) turning up high volume at a sub-$10 price point but I'm not sure I've seen it anywhere else Another thing: If you wanted to try this Substack is almost custom built for a low-risk test.
Dec '25 •
Let's end with a bang pt. 1 (Dec 8-12)
These next two weeks will be... Busy! Before holiday rush slog begins... - MPL 1: Promoting Lex's membership - MPL 2: Affiliate marketing course (gotta ship it this week... NO EXCUSE) - MPL 2: working on putting together my next writing workshop details so I can start promoting in Jan I actually published a blog post last night about newsletter frequency! A very impromptu thing for me to do... It's here: https://www.thesideblogger.com/how-often-should-you-send-newsletters/ Share your MPLs for this week 👇
1 like • Dec '25
I've been hassling the layabouts on my email list to either buy things or leave. I'm not sure what category that is under, maybe 3 or 4. But it is preparation for a group coaching thing I'm soft-launching in January. I'm also doing MPL 2 work putting together a coaching offer that I want to sell for at least $1k Finally, I contacted an old friend with a very large fitness-based audience on the 'gram who likes working with me. We're going to see what we can do to put together a product for his people and splitting the take.
1 like • Dec '25
@Maliha M Thank you. I'm the same way as a mega-introvert who would be happier hitting myself in the face with a hammer than talking to people, especially in large groups. But I've had the epiphany recently that there are people who love building audiences in different media, and are very good at it, and it's way easier for me to talk to them (small numbers 1 on 1) than it is to build the audience on my own (which I won't do because I hate it).
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@matt-perryman-8479
I help people over 40 feel young again. Part-time philosopher and mystic. US expat in New Zealand with a terrible Southern drawl. https://matts.email
Active 48m ago
Joined Dec 6, 2025
INTP
Auckland, New Zealand