A Major Gamble · Anthill Club

A Major Gamble

I'm undertaking a major gamble this year:

Those of you in my newsletter already know this, but I'm locking everything inside the Membership Vault... the Mastery Sessions and Field Notes... to *future* members.

Just like a magazine subscription, all members will start receiving Mastery Sessions and Field Notes that are published AFTER they join the Vault. Not the ones that were published BEFORE they joined.

I know big-time copywriters and direct marketers like Ben Settle and Daniel Throssell do this...

But I'm not Settle or Throssell...

Still, my fav direct marketer and daily email aficionado (Bejakovic) has convinced me that I should lock this stuff for anyone who is not a *current* member.

And since I take Bejakovic's advice very seriously, I'm pulling the plug.

Starting on February 1, everything will get locked up.

I have no idea how it will affect my business... I mean, except for those direct marketing folks, I know absolutely nobody who does paid memberships or subscriptions this way... Most people go the Substack route, where paid subscribers either have access to everything or they don't...

So yeah, I'm excited, but also nervous.

I feel like these past couple of days, I've just been responding to bewildered folks about what it means to lock stuff for everyone except current members only.

Anyway.

Whatever.

It's done.

Thanks for reading my overexcited rants 😎

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