People who make lotsa money will often share the same "secret" to their success: "Make more offers" An offer = deliverables + packaging + terms + target audience Change any of the four... and you've got a new offer. Which you can then put in front of your list. And make money from, because it's NEW. If you wanna boast about how many unique offers you made to your list recently... ... whether publicly in your emails... or to a sublist... or behind the scenes, on calls or in 1-1 emails... ... comment below and let us know. And if you didn't make a lot of offers in March, that's fine. I mean, it's April now. March is passed. You have a new shot this month. Make a new offer. Or take an old offer you've already made... And change the deliverables, or the packaging, or terms, or the target audience, or any combination thereof. If you have ideas for what you could do, or better yet, plans for what you will do, comment below. I'd love to hear what you're doing, and maybe writing it out will even prove helpful to you in some way.

... and by "good" I don't mean "the best" or even "great." For example, over the past few months I've gotten good at networking. It's not like I'm some monster networker with incredible charm and millions of contacts. But I reach out to people, I get on calls, I join mixers, and I follow up. Results have followed. I've also gotten good at creating offer stacks. Meaning, creating logical and yet attractive offers, either by breaking things up or by adding in stuff in or both. Again, I'm not like I'm Travis Sago or Alex Hormozi. But compared to were I was, and compared to people I know, I've gotten good. What have you gotten good at? Take a moment. Write down an idea, or better yet 10. The reason is simple: What you're good at is stuff that has value, stuff that you can teach or do for others, stuff that people will pay for. (Curious fact for long-term Bejako readers: asking myself this exact question is how I ended up creating my Most Valuable Email program.) So take a moment now and figure out what you've gotten good at. And if you like, share your list below.

Yesterday I ran a poll, asking if you want my help running a promo in April. 6 people voted. For reference, when I run a poll, I typically get ~20 respondents to vote, and sometimes 40 or more. This time 6. What happened? I don't know. but it did make me think of something very instructive that marketer Dean Jackson teaches. I need reminding of this lesson regularly. Maybe it will be useful to you too. Dean says, imagine you invite a friend over to your house. Your friend comes. He sits down on the big white sofa in your living room. You want to be a good host. So what do you do? ****** Option A ****** You tell your friend: "Hey buddy, the fridge is stocked full of food. Anything you might want. Just help yourself." ****** Option B ****** Since you know that your friend is really fond of oatmeal raisin cookies, you tell him: "Hey buddy, I know you love oatmeal raisin cookies. I have all the dough and everything. You want me to just pop into the kitchen and bake up a batch? Won't take a minute." So which one? Option A or option B? Says Dean, neither. In option A, your friend is unlikely to get up, go to the kitchen, open the fridge, rummage around, and take food as if this really were his own house. Instead, he's much more likely just to say, "I'm fine, thanks." In option B, your friend is unlikely to ask you get up, go to the kitchen, fire up the oven, and start baking the cookies for the next 45 minutes. Instead, he's much more likely just to say, "No, please don't, it's an awful lot of trouble, and I don't want to put you out." So neither Option A nor Option B. Instead, Dean suggests: ****** Option C ****** You bake the cookies in anticipation of your friends coming. And as he's settling into the big white sofa on your living room, you say, "I'll be right back." You go to the kitchen, get the platter of freshly baked oatmeal raisin cookies, and bring them out to your friend. "Would you like a cookie?" you ask your friend. "They're oatmeal raisin."

Yesterday I asked which of your emails did GOOD. Not a lot of people replied. I don't know why that is. If you'd like to tell me why you didn't reply to my post yesterday, I'm all ears... Meanwhile, maybe BAD emails are a more top-of-mind issue? A "bad" email can be bad for a bunch of reasons: - No sales - No clicks - No replies - Replies that are offensive, irritating, or stupid - A bunch of unsubscribes - etc. Do you have anything like that? Comment below for... general entertainment and personal relief? I can start.

Which emails have you sent lately that actually did good? You can define "good" to mean whatever you like: - got a lot of replies - got a few high qualified hand-raisers - made an unexpected number of sales - got you some testimonials or endorsements or social proof - got you referrals or connections * etc. The reason I'm inviting you to answer this question is that I invited myself to answer it just now. The fact is, I've been writing daily emails for something like 8 years. Some emails do well. Most don't. Which ones do well? And is there any commonality? And how can I reuse them and benefit from them more generally than just that one time that I sent them out? I HAVE NO IDEA Actually, I have a bit of an idea. Because today, I created a new document titled "Emails that did well," which I plan to be updating regularly. To kickstart it with some content, I went through my last 30 days' worth of emails. I pulled out the ones that did well in some way or another. (There were 5, or 16.6%, which was actually better than I expected.) If you're curious, I can share my current list. But before I do that, I'd like to invite you to do the same. Which of your recent emails did well, and why? Take five minutes to do some research now. Share your findings below. You'll inspire others, and more importantly, you might start a new habit that can help you write emails more effectively and profitably and easily in the future.