I think there’s a big advantage to being the newsletter that readers open as soon as it lands in their inbox. Especially given how many distractions there are in the world today. I don’t have any stats to back this up, but gut feel says that if someone doesn’t open my newsletter when they see it, the chances of them opening it *at all* go down drastically. I know this is true for me for the newsletters I read. Which prompts the question: how to be the newsletter which readers simply can’t wait to open? A few thoughts: *** Subject lines: I used to think that the more curiosity or intrigue (i.e. old school direct response style subject lines), the better. I might’ve changed my mind on this though. A striking subject line might get someone to open that specific email then and there, but I’m not sure it does much to encourage instant opens in the long term – and long term is what I’m after *** First come, first serve offers. I’ve seen @John Bejakovic do this. Part of the reason I always open John’s email as soon as it lands in my inbox is in case there’s some great-priced special offer which John is only opening up to 3 people. I want to be one of those 3 people! *** Write great emails. Maybe this is the key to it all. When I care about what someone is writing, when I know I’m going to enjoy reading that email and maybe even discover a hidden nugget or get a peek behind the curtain, I literally can’t wait to hit open I’m sure there’s a lot more that goes into the mix here though and I’d love to get everyone else’s thoughts

This morning I woke up and saw that i have a new ThriveCart order notification. I'm not promoting anything new, I have no current deadlines, and this was not simply a rebill notification for a Daily Email Habit subscriber. What could this order be? I opened up the email to see: DESCRIPTION: Copy Riddles AMOUNT: $997.00 I started to pat myself on the back. For one thing, it's always nice to get a $997 course sale. For another, I figured that this emails an email I wrote a few days ago, in which I promoted Copy Riddles, can now go into my "Emails that did well" file. And sure enough, the dude bought thorugh that email ("A new episode about clever product names"). Only one problem though... The dude got onto my list on May 18. He bought today, May 28. I haven't reached out yet to this guy. I don't know what he knows about me, how presold he was, or whether this email really did do magic. I suspect that ANY decent email promoting Copy Riddles might have gotten this guy to click through, at which point, maybe the sales page is what really sold him. On the flip side, had I not sent this email a few days ago, promoting Copy Riddles, odds are excellent I would NOT have made this sale. That's an argument for regularly promoting offers from your back catalog in your daily emails. It's also an argument for having a welcome sequence, in which you gradually guide new people along through the offers you have. I don't have a welcome sequence. I'm apparently losing money. Do you have a welcome sequence? Why or why not?

Last week, I promoted a bonus bundle to get people to buy 5 copies of my new 10 Commandments book. Yesterday, because I was busy and had nothing else to promote, I promoted that bonus bundle on its own for $97. I made 5 sales of that, a $485 windfall, for something that took me zero extra work. Do you have any personal case studies of repurposing or reusing your existing assets? It's something I constantly worry I'm not doing enough of. I'd love to hear what you've done and what's worked for you, and maybe get inspired to try the same.

In another thread, @Gc Tsalamagkakis asks about email stories, like the equivalent of social media updates: "Like, I have a cool new update about something coming up, but I don't wanna write a whole ass email to my list about it + I might already have a different email programmed for the day." About that, I already have my emails scheduled for this week. So let me try a Skool story. I have been almost completely away from this group for the past week because I have been on a boat in Greece. Mostly without reception. And in any case away from the computer. I gotta admit, it's been great! Photos attached for proof. ⛵🌊🇬🇷☀️🧿🐬🍉🍷⚓🏝️😎🐙🔥🛥️💸🌞🧜‍♂️🐟🍾🌬️📍😵‍💫💙 #BornToYachtForcedToWork #HellenicMainCharacterEnergy #SponsoredByTzatziki #MarinaMenace #DrunkOnOliveOil #AegeanSeaEmotionalSupportProgram #CertifiedIslandHopper #HydratedByOuzo #AncientGreekInfluencer #ZeusTakeTheWheel #FloatingTaxWriteoff #NoLandlordCanReachMeHere #MykonosMentallyDelusional #SailFirstAskQuestionsLater

People who make lotsa money will often share the same "secret" to their success: "Make more offers" An offer = deliverables + packaging + terms + target audience Change any of the four... and you've got a new offer. Which you can then put in front of your list. And make money from, because it's NEW. If you wanna boast about how many unique offers you made to your list recently... ... whether publicly in your emails... or to a sublist... or behind the scenes, on calls or in 1-1 emails... ... comment below and let us know. And if you didn't make a lot of offers in March, that's fine. I mean, it's April now. March is passed. You have a new shot this month. Make a new offer. Or take an old offer you've already made... And change the deliverables, or the packaging, or terms, or the target audience, or any combination thereof. If you have ideas for what you could do, or better yet, plans for what you will do, comment below. I'd love to hear what you're doing, and maybe writing it out will even prove helpful to you in some way.