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Owned by Mary

🦋An elevated private community for stylists + salon owners: mastering systems, growth, and profitability—together. Weekly coffee hour chats. Join us!

Clients be WILD!

2 members • $3/month

Private community for hair, nails, skin & service pros to vent, laugh, swap horror stories, and feel understood. No clients allowed. 💅😮‍💨🔥

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15 contributions to The Butterfly Weft Effect
✨ Let’s Meet Each Other ✨
If you just joined—welcome. You’re in the right room. Before we dive into techniques, business talk, and leveling up… let’s get some faces and stories in here. Introduce yourself below 👇 Tell us: • Your name + where you’re located 📍 • Stylist, suite owner, booth renter, or salon owner? • How long you’ve been behind the chair • What you’re most proud of right now 🖤 • And what you’re hoping this community helps you grow into Wins. Struggles. Curiosity. Big goals. Quiet goals. All of it belongs here. This isn’t a highlight-reel room—it’s a real one. We learn faster when we stop doing it alone. Jump in and say hi. We’re building this together. 🦋
✨ Let’s Meet Each Other ✨
0 likes • 10d
Hi everyone! I’m Mary 🦋 📍 New Smyrna Beach, Florida 💺 Suite renter 👑 Owner of Allura Luxe Butterfly Weft ✂️ Stylist for 30+ years 🛤️ Worked my way up from hourly ➝ commission ➝ suite owner ⏳ Work about 24–25 hours a week 💰 Six figures (still wrapping my head around that sometimes 😅) ⬇️ 😬 I struggle with emotionally discounting my prices 🚫 Saying no (hi, people-pleaser tendencies) 📆 Protecting my schedule ➕ Squeezing in “just one more client”… 😴 Which = fatigue + burnout ⬆️ ⚡ I excel at fast installs 🦋 Hair extensions are my zone 🎨 Quick color techniques = chef’s kiss 🙅‍♀️ Men’s cuts… not my fave 👶 Kids’ cuts… also not my lane 😆 We all have our things, okay?? So excited to build this room with you all — wins, struggles, growth spurts and all. Your turn 👀👇
0 likes • 2h
@Mussette Roman welcome!!! So glad you have joined us. Our group is slowly growing. Invite your stylist friends.💕 Any areas of growth or concerns you want to conquer? This is a safe space to share your knowledge, ask questions, and gain encouragement when you score a big win or are feeling stressed and burned out. 💕
Busy isn’t the same as profitable. ⬇️
What’s your average ticket per client right now—and what do you want it to be? Real talk 👀👇 If your schedule is packed but your income still feels tight… something’s off. So let me ask you this: 👉 Why aren’t you charging more? Is it: • Fear clients will leave? • Comparing yourself to others? • Not tracking your real numbers? • Old pricing from years ago? • Trying to be “affordable” instead of profitable? You didn’t invest in education, tools, products, and years of experience to barely break even. Drop your current average ticket + what you want it to be 👇 And be honest—what’s stopping you from raising it? Let’s talk about it. 🖤💸
Busy isn’t the same as profitable. ⬇️
0 likes • 1d
This morning I did a 2 row extension move-up AND a root melt on the extensions off of her head. 1) removed wefts 2) root melt on table 3) shampoo guest 4) rinsed wefts 5) blowdry 6) reinstalled wefts All of that completed in 1 1/2 hours 🔴$250 plus $50 tip🔴 (I did her weft color FREE of charge. She’s a big spender so that was a complementary service. Why? I use 10 minute color and it only took me a few mins to apply. Normally, it’d be a $125 service.) Her before (9 week grow out) and after ⬇️
🎨 Let’s talk about the after-the-transformation moment…
You finish a killer color service. The hair is glowing. Client is obsessed. You clean up… …and suddenly realize: 😬 Oof. I absolutely undercharged for that. Extra bowls. Extra gloss. Custom formulation. Toner tweak. Bond builder. Way more time than planned. Now comes the awkward part… 👉 How do you prep that same client for a higher ticket next time without feeling weird about it? Do you: • casually mention it at checkout? • text them after? • note it in their file and bring it up at consultation next visit? • eat the cost and stay silent (even though your soul hurts)? • raise your prices across the board and move on? 💬 I wanna know your real-life approach: — What do you actually SAY to the client? — Do you explain the why (time, product, customization)? — Have you ever avoided the convo… and regretted it later? — Or nailed it and felt like a pricing-confidence queen/king afterward? Drop your scripts, wins, cringe moments, and lessons learned 👇 Let’s normalize charging what the work is actually worth. 💸✨
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🎨 Let’s talk about the after-the-transformation moment…
Oopsie 🤪
Okay… real talk 😅 When something goes sideways in the salon — like… 🎨 you mixed a shade slightly darker than intended ✂️ the bangs went a little… too enthusiastic 🧊 you over-toned and now there’s way too much blue in there Do you 👇 👉 tell the client right away and walk them through the fix 👉 quietly correct it without saying much 👉 or internally panic for 2 seconds before switching into calm-professional-problem-solver mode Because let’s be honest… every stylist has had an oops moment behind the chair. It’s not a matter of if — it’s when. Sometimes being transparent builds massive trust. Sometimes the save happens so smoothly the client never even realizes there was a hiccup. So I’m curious… 💬tell the client right away and walk them through the fix 💬quietly correct it without saying much 💬 or internally panic for 2 seconds before switching into calm-professional-problem-solver mode Drop your stories below ⬇️ Let’s talk real-world salon moments. No perfection required.
Oopsie 🤪
0 likes • 9d
So, I accidentally put the tube of blue additive in the 5NN box. Instead, of a beautiful grey coverage level 5, I got blue roots. Pure blue and 20 vol on white new growth. Yep! I told her I needed to reapply. After successfully correcting it, I told her my mistake. We still giggle about it- 12 years later. And one time, about 10 years ago, I was trying to tone down a “shampoo cap” service (removing some oxidative color). Don’t remember what I mixed to cancel the orange, but I must have wayyyyy over corrected because I turned her hair a beautiful shade of turquoise. Another stylist saw and gave me that LOOK!! Like OH MY- good luck! After correcting it I told the guest, and she was sad she didn’t get to see it. She said she would have loved to see herself with mermaid hair. 🩵🩵
Make 💰💰
✨ Did you know you can earn 10% for every referral that purchases the Allura Luxe Butterfly Weft Method or subscription? ✨ YES — if you share your affiliate link or referral code with someone and they purchase the method, or a subscription, you get 10% back on that sale! 💎 And premium subscriptions? They are HERE! Premium will include extra perks like: • Referral commissions 💰 • Exclusive training videos • Members-only support & Q&A • Personal Coaching via phone/Zoom 👇 Want to know how becoming an affiliate works? Here’s the quick breakdown: 1. Comment “INFO” or DM me 🦋 2. I’ll send you your personal referral link 3. Share it with stylists you know 4. Earn 10% every time someone purchases through your link! 🔥 Ready to start earning? Comment “INFO” and I’ll get you set up!
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Mary Egner
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8points to level up
@mary-egner-2731
Luxury stylist, lifelong learner, and educator sharing techniques, truths, and behind-the-chair strategies for better careers- and LIVES! 🦋

Active 1h ago
Joined Jan 23, 2026
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