Why Youâre Losing Cold Calls Without Realizing It (What To Do Instead)
Teamâletâs talk about one of the biggest mistakes agents make when cold calling FSBOs or expireds: You ask a solid question. Maybe you drop a clean negative frame. But the prospect still says no⊠And then what do you do? You either: 1. Repeat the same question, hoping theyâll change their mind. 2. Start talking againâtoo fastâtrying to reframe it and chase the yes. đš Both are the wrong move. Why? Because youâre not giving their brain time to process. When you talk too quickly, they default to autopilot: âNah, Iâm good.â âWeâre not interested.â âWeâre going to do it ourselves.â Hereâs how you fix it: Letâs say you ask: âJohn, if I offered you a second opinion and you felt like it could actually net you more moneyâŠYou wouldnât want to take a quick look at that, right?â Thatâs a clean negative reframe. But John still says, âNo, Iâm good.â Hereâs what you do: â Donât jump in. â Donât repeat. â
Pause. For 3⊠4⊠even 5 seconds. Make it just awkward enough that John starts wondering: âHello⊠you there?â Then say: âYeah, John⊠you know, Iâm just trying to wrap my thoughts around it.Earlier in the call, it sounded like you were really committed to netting the most money. So just to be clearâif I did present a second opinion that genuinely helped you walk away with moreâŠYouâre saying you wouldnât even want to have that conversation?â Now heâs listening. Now heâs engaged. Youâve disrupted the pattern. đĄ Remember: Silence creates space. Space creates clarity. Clarity creates conversation. đ© Want my exact blueprint that helped me makeover $2M in commissions, message me directly the word "BLUEPRINT" & I'll send it your way! âAlexis