I'm going to be very honest with you. The classroom is still being built. I'm a firm believer in showing up before everything is perfect, so here I am. And thank you for your patience with me 🫶 Over the last few days I've been deep in the Google AI sphere and I have to say, it's been genuinely impressive. One thing that stopped me in my tracks: you can now design a full website in minutes using AI. Is it perfect? No. Is it surprisingly not bad? Absolutely yes. And that got me thinking about how much is changing, not just in search, but in the tools we use to show up online in the first place. The classroom is coming. The good stuff is coming. But in the meantime I'd love to know: Where are you right now with your online visibility? Are you feeling on top of it, overwhelmed by it, or somewhere in between? Drop your answer below. No wrong answers here.

Right, here's the plan. This week I'm going to build a website from scratch and document every single step. Not a tutorial where everything magically works. The real thing. The decisions, the mistakes, the "why did I do it that way" moments. I want to show you what actually goes into making a site that gets discovered, not one that just sits there looking pretty while nobody finds it. I'm talking about the homepage copy that makes Google and AI tools like ChatGPT actually understand what you do. The structure that means real people don't bounce in five seconds. The stuff that separates "I have a website" from "my website actually brings me customers." I'll be sharing the process here as I go. If you've got a website that's not pulling its weight, or you're thinking about building one, stick around. This is going to be useful. And if you've got questions about your own site while I'm doing this, drop them below. I'll answer them as I build. Let's go.