Alright, I want to break down a strategy that used to work insanely well, stopped working for most people, and is now quietly working again if you apply it the right way. You’ll probably recognize this. A few years ago, Loom videos crushed. You’d send a cold email like: “Hey, mind if I record you a quick Loom?” They’d say yes. You’d spend 10 minutes recording a custom video. Send it over. Replies would spike. Why did it work? It worked because it felt 1-to-1. The prospect believed you sat down, thought about them, and made something specifically for their business. That’s the psychology. Now here’s the problem: Doing this at scale is brutal. Recording 10 minutes per prospect doesn’t scale past a handful of leads a day. So people abandoned it. Big mistake. The strategy didn’t stop working. The format did. Instead of sending a Loom, you switch the deliverable. Here’s what works now: You ask permission to do research, not a video. Something like: “Would it be useful if I put together a quick breakdown of your company vs competitors? I can send it over in 24 hours.” That’s it. What happens in their head: – “They’re going to spend time on me” And that’s the win. Now the real unlock: You don’t actually need to do this manually. With automation, you can generate: – mini audits – competitor snapshots – opportunity breakdowns – teardown-style reports All personalized, fast and scalable. From the prospect’s perspective, it feels just as personal as the old Loom videos. From your side, you’re not burning 10 minutes per lead. This is what I call a reverse lead magnet. Instead of giving away a generic PDF to everyone, you offer something that appears custom first, then deliver it at scale. If you want to see exactly how I set it up… Comment “Reverse” and I’ll break it down.

Alright… this one changed my content game completely. I built a custom AI thumbnail engine that now creates scroll-stopping YouTube thumbnails for about $1.30 each. Not templates. Not Canva hacks. Full custom thumbnails built around proven designs. Here’s how the system works 👇 First, I built the entire workflow inside an app using Claude Code. Everything lives in one place: - script ideas - competitor research - thumbnail generation - organized media library No bouncing between 6 tools. Then I used Ampify to scrape top-performing thumbnails from competitors based on specific keywords. So instead of “guessing” what looks good… I’m reverse engineering what’s already winning. Next step was the real unlock: I trained a custom Flux LoRA model on my own face and body. Now I can generate: - confident poses - pointing at text - excited reactions - thinking / shocked expressions All photorealistic. No photoshoots. No lighting setups. For editing, I use Nano Banana Pro. Two workflows: 1️⃣ Competitor remix I take a proven thumbnail layout → swap the original person → replace them with my AI-generated version (full body swaps, not just faces). 2️⃣ From scratch Use text-to-image to create a strong base → layer in my AI-generated images → refine with image-to-image editing. Everything gets saved automatically inside my app so I can reuse assets anytime. Now let’s talk numbers: • Base image generation: ~$0.60 • 4 AI-generated versions of me: ~$0.12 • Body swap editing: ~$0.60 Total: around $1.30–$1.50 per thumbnail. Before this? $50+ per thumbnail from designers. Multiply that across multiple videos per week… You see the leverage. If you want the full breakdown of the workflow and prompts, watch the full video here