I recently just updated the product mockup for my MVE training using the method I describe inside the classroom and the lead quality on my ads has jumped surprisingly. I went from filtering out a large number of old Yahoo and AOL email addresses that never seem to open my emails to immediately garnering the interest of a number of established reputable brands in adjacent markets. I've changed other things about the ad copy, mockup, landing pages, etc... But I can see from a straight a/b comparison that this new mockup is doing a significant amount of heavy lifting. If you want more of the right people inside your email list, I recommend giving AI product mockups in the classroom a try: https://www.skool.com/kevin/classroom/e654744f?md=93f63c239bf04c31b240cb9fae22a970 Below: First is the new mockup, Second is the old one. What are your first impressions?