TNM is now Email Sanctuary
Some news. After 5 months of building this space, I'm changing the name. The Nature of Marketing is becoming Email Sanctuary. Let me tell you what's changing, what isn't, and why I finally said “hell with it” and planted the flag. First, why the change? Every meaningful result I've produced for clients came through email. - Rahaf made $25k from a list of 383 subscribers. - Justin finally found his writing voice through newsletters. - Gary got rescued out of the spam folder and brought his global wellness company back to life. Organic content strategy is important, but the truth is, it doesn’t matter to me how you build your list, the strategy is the same. And that’s what I love about email. So here’s what Email Sanctuary is about: 1. Writing emails that sound like you. 2. Growing your email list. 3. Turning that list into paying customers and clients. All without losing your voice or leaning on B.S. marketing tactics to do it. The Coyote mascot stays, the Threads growth content stays, but moving forward the focus will be email, ads, and making offers that sell. Beyond that, the free tier will be going away in the near future. If you’re on it, you’ll stay on it free as long as you’re active in the community. And the premium tier price will increase soon as well. That’s it for today. Welcome to the sanctuary. Kevin Hood