Secret #3 just went up in the Classroom, on the Standard tier. The first two secrets were about what happens once someone starts reading: how to earn that first line, and how to keep them reading all the way to the end. This one's about what stops them from reading in the first place. Before they read a single word. It comes from William Zinsser, the writing teacher behind On Writing Well. If you read today's email, you already know a bit of his story. 👉 Legendary Writing Secret #3 Once you've gone through it, rewrite one of your own posts with it and drop it in the comments. I'll like every one.

I’m just working on my global welcome sequence and wanted to use the resource but when I click on it I get a page not found… just wondered if there is a new link anywhere please?

New on the Premium Tier: A 4-minute look at how I get my daily email out the door using Claude Code. I write the email in Notion. Then I type a single sentence into Claude: "Add my daily email to GHL and let me know when it's ready for sending." Then Claude builds the draft in GHL, hands me a link, I give it a once over, select my mailing list, and press send. While it’s building the template, I use a skill I created to generate some SEO descriptions, flip a toggle in Notion, and the email shows up published on my website around midnight, automatically. No copying and pasting. No tedious clicking around. Just, “Hey Claude, can you do this?” and Claude does it. You don’t need GHL for this either. It will work with Kit, Flodesk, or whatever email service you use via MCP servers. Here’s the link: https://www.skool.com/kevin/classroom/2e132673?md=5ae765e98a1c4a588ca40e786ba039bf See you there, Kevin Hood

I just did the task for writing great emails I actually copied the email by hand and analysed it. I made a bunch of connections in my head whilst doing so and came up with a framework for my own emails too. Absolutely recommend doing the task exactly as is!

Anyone have a AI tool that actually creates good copy? I have seen some copywriters release good products for this. They are way better then what AI usually gives out, but they don't really help with order bump or upsell copy and things like this as of now. Anyone have other stuff? What do you use to write your copy?