Video can help people trust you before they ever book a call, join your community, or buy your course. It can also make very smart, experienced people suddenly forget how to speak like normal human beings. In this week’s episode of The Art of Online Course Creation, I’m joined by @Steve Gast to talk about how course creators can use video to build their personal brand without sounding stiff, scripted, or overly polished. We get into camera confidence, video sales letters, creating content without making it a full-time job, and what changes when you’re recording video for your actual course. If you’ve ever hit record and immediately stopped sounding like yourself, this one is for you. 🎧 Listen to: Video Marketing for Course Creators: Build Your Personal Brand Without Sounding Scripted with Steve Gast

Do you know what it is? It's... THIS GROUP here! The workshops. I'm just about to plot out my master plan for how I'll share workshops in here. Have you taught one or joined one in here yet?! RELATED >> We're focused on Collab Opportunities this month in Connect & Collab. If you love to grow your business sustainably and know that collaborations are a big help, c'mon in and join us!

A potent, onion-free version of the classic immune and circulatory folk vinegar. Horseradish and garlic carry the fire in onion's place. 1serving Ingredients - 0.5 cups horseradish root, grated - 0.5 cups fresh ginger root, grated - 10 garlic cloves, smashed - 2 hot peppers (cayenne or jalapeño), chopped, seeds in - 2 tablespoons turmeric root, grated - 1 lemon, chopped with peel - 1 cinnamon stick, broken into pieces - 1 teaspoons black peppercorns, cracked - 3 cups raw apple cider vinegar, to cover - 0.3 cups raw honey, to taste Steps - Load the jar: Combine 0.5 cups horseradish root, grated, 0.5 cups fresh ginger root, grated, 10 garlic cloves, smashed, 2 hot peppers (cayenne or jalapeño), chopped, seeds in, 2 tablespoons turmeric root, grated, 1 lemon, chopped with peel, and 1 teaspoons black peppercorns, cracked in a clean quart jar. Pack them down, you want density here, not air pockets. - Cover with vinegar: Pour 3 cups raw apple cider vinegar, to cover over the mix until everything is fully submerged, at least an inch above the solids. If it's not fully covered, top off with more vinegar. Exposed bits will spoil. - Seal and infuse: Seal with a non-metal lid ~ vinegar corrodes metal, so use plastic, a canning lid with wax paper underneath, or parchment between jar and metal ring. Store in a dark cabinet at room temperature. - Shake it daily: Give the jar a shake every day or two. This is what keeps the extraction moving and prevents anything from sitting exposed above the vinegar line. - Strain: After 4 to 6 weeks, strain through cheesecloth or a fine mesh strainer, pressing the solids to get everything out. Compost the spent roots, they've given what they had. - Sweeten and bottle: Stir in 0.3 cups raw honey, to taste to taste, starting with less and adding more, fire cider should still bite. Bottle in glass, store in the refrigerator or a cool dark place. Notes: Potency dial: for more heat, double the peppers or add a small piece of habanero.

Hey friends in the Classifieds, Did you see Skool News this week? They mentioned there would be some wonkiness and changes in Discovery. We now have a new algorithm. AND last week, we found out that we could move the slider from 30% to 70% to give Skool a larger commission, as a help with potentially getting more traffic. What I believe is that Skool's new efficiency score is almost exclusively what is determining the ranking on the trending page. It looks at conversion rates, traffic, income and revenue, but also the Growth Boost percentage (we have the option to slide from 30% all the way up to giving Skool 70% of our revenue in order to get more traffic). And perhaps other details I've missed or simply am not privy to. In practice, that means that "trending" is almost more like an auction or marketplace for how much revenue a group can bring to Skool, rather than a more traditional meaning of how popular something is. This is way more than popularity. The 30 communities on page 1 more or less show which groups Skool's algorithm currently sees as the most profitable / "efficient" to promote. THE FORMULA IS LIKE THIS: Expected value per visitor ≈ Conversion rate * expected customer LTV * Growth Boost percentage (and then some other bits that surely factor in, like the amount of traffic a group is sending to Skool) MORE PERSONAL OBSERVATIONS - A lot of the Platinum program folks are there (meaning: those supported by Skool's platinum program, with at least 1/3 who were in it) - Many have huge audiences and are likely sending a lot of traffic to Skool - Most didn't have tiers OR had simple tiers dynamic (24 out of 30 didn't have tiers, in the top 10 NONE of them had tiers!) - ZERO free or freemium groups - Many of the groups are way more expensive than just a couple weeks ago what you'd see on page 1. Now the average entry price is around $100 - The majority have at least 100k followers - Vast majority have strong promises or guarantees --> first client in 90 day, $1k/day, $2k/mo, get hired, get funded, hit $100k/mo, close on the first call, money-back guarantee - More than 2/3 have an annual plan and those are often steeply discounted

You have unused ground. You want it to feed you, feed the bees, birds & lizards, look beautiful, & stop demanding constant work. You've read the articles. Followed the accounts. Tried tips from a dozen voices that never agreed. Eaborn Living brings the pieces back together ~ Garden, Kitchen, Botanical Remedies, Permaculture, Rhythms. Five doors into one living system, built on 30 years growing, 16 years working with plants as medicine, 15+ years designing land systems. At the center: the Sky Clock. Weekly timing + action guides so you know when to observe, tend, harvest, prepare, reflect. Not another feed to scroll ~ a rhythm to move with. Eaborn Living Academy