... and by "good" I don't mean "the best" or even "great." For example, over the past few months I've gotten good at networking. It's not like I'm some monster networker with incredible charm and millions of contacts. But I reach out to people, I get on calls, I join mixers, and I follow up. Results have followed. I've also gotten good at creating offer stacks. Meaning, creating logical and yet attractive offers, either by breaking things up or by adding in stuff in or both. Again, I'm not like I'm Travis Sago or Alex Hormozi. But compared to were I was, and compared to people I know, I've gotten good. What have you gotten good at? Take a moment. Write down an idea, or better yet 10. The reason is simple: What you're good at is stuff that has value, stuff that you can teach or do for others, stuff that people will pay for. (Curious fact for long-term Bejako readers: asking myself this exact question is how I ended up creating my Most Valuable Email program.) So take a moment now and figure out what you've gotten good at. And if you like, share your list below.

By "tools," I am being pretty open-minded: - Could be software tools - Could be templates - Could be resources like lists of newsletters that accept ads - Could simply be an email that opens up list swap opportunities - Could be something else, as long as it has the feel of being something concrete and tangible, and not just "how to" Reason I'm asking is... I had the idea to put together a "List Growth Bundle." A bunch of tools to help you grow your email list... at a dramatic discount of what it would cost to buy the lot. Is this even something you might possibly want? Vote below, and let me know if this is a stupid idea or not. And if it is something you'd want, then tell me in the comments about a list growth tool you have kept your eagle eye on. Just to be 100% clear, here's the poll question to answer: Would you be interested in the "List Growth Bundle"?

I got a message a couple days ago from @Michael Silk. Michael wrote: === I have just seen a post on LinkedIn and the post starts out.. "I just became CEO of a 10M ARR Tech Scaleup. What can you do for us? Comment with your one liner below." (The post set some rules beyond that and how if he was interested he'd get back to people, but that was the main part of the post). === Michael thought I could do something similar here in Daily Email House. The tone of the "10M ARR Tech Scaleup" CEO isn't really my style... but I think the idea is sound. In fact, I already did something like this here in Daily Email House, almost exactly a year ago. Michael's message reminded me that I should do it again. So lemme ask you: What can you teach? What's something you can put a presentation about for people inside Daily Email House? Maybe you just enjoy teaching and are always ready to do it. But maybe you need some better reasons. Here are a few: 1. You can float an idea here and gauge in a low-stress, low-effort way whether there's any value in pursuing it further. 2. If there is interest, you can get my feedback, input, and help into organizing your presentation, or even organizing it into a product. (I'm offering my feedback, input, and help both to encourage you, and to make sure any presentations will be of high-caliber and valuable for other House members.) 3. If you do give your presentation, you can use feedback from the group to polish and improve what you're teaching, so you can then turn it into a paid offer (or a free lead magnet). 4. You can get ready testimonials or even case studies from people here. 5. Though I make no promises about this, if you do turn a presentation into an offer, and if I feel it's a fit for my own list, I would love to promote it, and help you get sales and more exposure. 6. Maybe by teaching something valuable yourself, you encourage others inside Daily Email House to teach something valuable as well, which ends up benefiting you and everyone else down the line.

... and that reason is that they were tested infinitely. What you see in an old ad is the perfect combination of words, evolved over a long time, which can be hard or impossible to come up with in one sitting. Example: Yesterday I wrote an email to my list with the subject line: How an ex-copywriter makes $12k/month in a new kind of part-time job That subject line (and the entire email) are modeled on this ad: How I made $10,000 a Year In a New Kind of Business And when I say "modeled," I mean I used a bunch of the same words, same arguments, same structure. Results so far: 55 replies, many from people who are surprisingly qualified and serious about the offer. Would I have gotten the same kinds of results had I simply used my own copywriting brain to write this email? Maybe.... but my personal guess is no. I've had this experience before when I modeled old ads. Completely outsized response to what I normally get. I know it's familiar advice but it's worth repeating. Study old ads. And don't just study them. Apply them. Model them. Even word for word. Old ads are a treasure chest waiting to be opened, and the fact that the treasure chest has been sitting in an attic for the past 100 years doesn't change that.