Hey folks - this is a super powerful strategy we'll be teaching LIVE tomorrow - Here's the TL;DR... If you are a CREATOR (courses, coaching or info products) - this could be an absolute game changer! YEP, IT's TRUE: E-commerce dominates ad platforms (Meta, Insta, etc.), period. By this I mean - BY FAR the brands spending the most money on profitable ads are selling physical products (razors, clothing, jewelry etc.). It's very rare to see "creators" running paid traffic at significant scale. BUT WHY IS THIS? #1 - Simple: First off, running ads for e-commerce means you can gain massive advantage by bidding on CUSTOMERS. Right now, the AI and machine learning used by these platforms are so effective that creators who bid on leads, videos, clicks, etc. CAN'T COMPETE. When you optimize ads for leads - Meta will become extremely proficient at finding the users most likely to fill opt-in for free stuff all day, not necessarily become clients! Bidding on purchases using a Customer Magnet is 10X more effective than any other strategy, period. (Many of you have purchased courses on ads where folks teach running ads for video video views, clicks, retargeting etc - I have one question for these experts: Show me 10 of your clients spending 5-10K per day using these out-dated models. CRICKETS!) #2 - The FLOAT PERIOD. Running ads for purchases means you get INSTANT feedback the same day! Spend $100 today, make $150 TODAY - scale. In contrast - running ads to sell courses or high ticket offers can take days or weeks to even know if the ads are working! 99% of you don't have that luxury! #3 - The "marketers tax!" - as a general rule, marketers pay more for CPM's than DTC (direct to consumer) brands. Why? because Meta's number one priority is a positive user experience - they can't run ads to users who aren't there! As you can see, the cards are stacked against CREATORS... At least they were before NOW!

Hey everyone! I have some great news - It's time to take your Growthworks Certified Consultant Exam. INSTRUCTIONS: 1) Please GO HERE to find your examination access link in the Classroom section of the group. You'll see a video that will cover how to access your certificate and Certified Consultant badges for use on your site / in your marketing materials. 2) Post your score on this thread! Don't get discouraged if you don't achieve a passing score the first time. We truly designed this to evaluate you against a large cross-section of topics we covered during the 4 day Certification event in December. NOTE: If you haven't been through the 4 Day Certification training, you can still get the program and exam access HERE. Good luck folks! --Aaron and GW Team

Details regarding the certification exam and how to go ahead with it please?

In video training one, Aaron Fletcher shares that he is not much concerned about the target avatar anymore. Does that change the roadmap? and the first step? If yes, then what is the new roadmap and the first step? And does this change also change any other aspects or steps of the roadmap?

When I have offers which can serve various related and non-related target audience, then do I package the offer separately for each of the target audience and create as separate products, funnels, etc. or do I start with one target audience and then keep on adding others to the same offer? What will be your thoughts on this @Aaron Fletcher