You can swipe a winning ad, copy every line, and it still dies. What you copied isn't the part that worked. This is a private talk Dario Zenis gave to a community of creative strategists: the layer under the benefits, the pain points and the mechanism that every winning story ad has, and how to write it on purpose. It's built on frameworks used to train intelligence agencies, interrogators and hostage negotiators, tested against 43 winning story and drama ads. Dario is currently hiring a creative strategist. The requirements seem steep, but don't let it stop you. Watch the video first then follow the instructions in the descriptin.

GET IN THE GAME ladies and gentlemen. I promise you this creative strategy project is for your benefit, not mine. A few extra copywriters paying me $50 bucks a month WILL NOT make me rich. But a creative strategy case study like the one I'm offering you will CHANGE the TRAJECTORY of your life FOREVER. “You can get everything in life you want, if you will just help enough other people get what they want.” – Zig Ziglar Skool runs ads for communities as part of its Growth Boost program. Just like an affiliate, they send us customer and we pay them a cut. Right now, Copywriting Launchpad is at a Level 3 Boost. Skool spends $1,000/day to promote our community. AND they allow us to upload our 6 of own creatives - static only. So I have uploaded a few of our proven winners. 3 from @Steven Le and 3 from @Jente Nuitten. Now BOTH of them can say their ads are spending up to $1,000/day in their resumes. BUT the real fun starts when we get to Level 4 Boost. Skool will spend $10,000/day to promote our community and allow us to upload UNLIMITED creatives, both video and static. This means you can say your creatives spend up to $10,000 per day in your resumes. To get to Level 4 the only thing we're missing is traffic - 10,000 visitors per month. We are currently at 8,500 visitors per month and growing every day. By next week, I'm confident we'll have met the eligibility requirements.

2 different layouts, both done in Google docs using tables. The social proof header image was done in Canva. You can hire someone on Fiverr or Upwork. You can even use AI–just give it the content and some style references–but it will look AI designed. I'm particular so I wanted to do it myself. And I prefer the 1-page resume over the multi-page CV. But that's a personal preference. You'll need a resume/CV for when you apply to Creative Strategy jobs. Most businesses these days hire through an application process. Even if you're introduced through a referral or its an inbound lead, they might ask you for your resume. For more tips on getting Creative Strategy jobs, check out Sean Ferres' low-ticket product. It's $29 bucks and it'll save you a ton of time. Some good feedback I got from comments on social media: - Because the layout isn't standard, midwit recruiters/HR people might dismiss it - One page is too busy. Too much going on. Better on more than one page This might not be a problem if you're talking to marketers and founders during the application process. But it might be a problem if you're talking to recruiters and HR people. Perhaps its best to have 2 versions. One normie version and one where you take creative liberties. You could also have one-page and 2-page (or multi-page) versions. That makes 4 versions total.

I was watching a YouTube video about creative strategy . Some concepts were difficult for me . Let me say , I am a bit slow learner . So ... I took help of AI to make concepts easier and add explanations and examples . At the end It turned out to be a study guide . Such a guide which helped me a lot in understanding some difficult concepts. I feel it will be immensely helpful for people who have passion for creative strategy and actively approaching clients. ( As I see some members here in this prestigious community). Some concepts are advanced . Overall, it's great to have this guide both as a beginner and expert . This guide helped me to not think about an Ad or strategy as an individual piece , rather , think in terms of campaigns . I am sharing this guide or notes here for all of you . Thank you . https://docs.google.com/document/d/1tedMzWGeoFkazZVAs46u6Tz8r8Q3gAHP_HthbsS8fYw/edit?usp=drivesdk