2 days ago, I ROASTED a bunch of Skool About page on THIS POST here. TOTALLY different niches, topics, & creators. The communities seemed SO awesome. I could tell that once members were INSIDE, they'd get a ton of value. BUT the problem is: - The About Page needs to CONVERT as many visitors to members as possible! And after reviewing 15 pages in a row, the same patterns kept popping up again and again… Here’s what I noticed 👇 -- 1. Lots of lovely words BUT not enough clarity So many pages sounded beautiful. Inspiring. Heart-led. But I still couldn’t instantly answer: 👉 Who is this actually for? 👉 What changes if I join? And if I can’t tell in 5 seconds…neither can someone finding you through Skool discovery. As a copywriter, I always tell my clients + students: CLEAR > CLEVER. (EVERY time!!!). Unfortunately, sometimes when we lean on AI to write our copy, it includes a bunch of words that don't realllllly make sense, or that don't convey what we want to say in the most simple, easy-to-understand format. So be aware of that! Write in simple language. Write like you're explaining something to an 8 year old :) -- 2. The point of difference was almost always buried People had a genuinely unique method or approach… …but it was hidden halfway down the page. (Like one community that teaches guitar by creating music instead of boring exercises 👀). - How cool is that?! Your about page shouldn't JUST highlight the outcome. It should highlight HOW you do it differently. That’s usually the whole reason someone chooses you over another Skool. P.S. I gave an example of what highlighting your POV can look like in THIS post here >> -- 3. Authority was there — just in the wrong spot Decades of experience. Great results. Super interesting backgrounds. And then it was tucked right at the bottom like a little footnote 😂

We're about to welcome our 200th member in here since I opened this community 5 days ago Should we do something a little WILD to celebrate? This is probably crazy BUT... What about ABOUT PAGE REVIEWS? Like, I will roast your page + give you a couple of key takeaways on how to improve it. If we get enough votes... let's say AT LEAST 30... - I'll create a post here in the morning for you to comment on and I'll review as many pages as I can. Let's go rogue + have some fun. Why not?! P.S. Know anyone who would LOVE to get their about page roasted, or even just grab our FREE About Page copy template from the classroom? Click the yellow INVITE button on the RHS of this page (on desktop) and share it with them. I've also got affiliate commission turned on. So you'll also get a sweet 40% commission if anyone you refer buys a one-time course OR upgrades to premium or VIP in the future. P.P.S. If you want access to EVERY copy template + workshop (+ FUTURE workshops) in the classroom OR copy reviews, take a squiz at our plans >> A few lovely people have already snuck in under the radar and upgraded (even though I haven't mentioned this anywhere yet?!) So that's really cool! ❤️ P.P.P.S I found this GIF the other day and it made me L-O-L. SO, here it is for your viewing pleasure.