Hi I have a friend who is wanting to start advertising on Google and or Facebook. He owns an organic dog and cat treat brand. I’m looking for experienced media buyers in the e-commerce space and if you have experience in the pet industry that’s a major plus.

Hey guys, what match type do you use for negative keywords? Let's say I want to add - Free as a negative keyword. Do I add it as phrase or broad? I think it will produce the exact same result, but is there a best practice?

Hi I am new here. I'm 39 and work with PPC for 14 years. Agencies, in-house, some more agencies, and since 2017 as consultant under my boutique agency. I've had plenty ecommerce clients, but I mostly like working with Search, Display and YouTube. Ask me anything, I hope I can learn and help here.

Hi, I am running PPC specially in travel niche like "Paris Catacombs Tickets" My budget is $60 per day but i can not beat the competition. I see always site like getyourguide.com, viator.com etc. Can any suggest me how to overcome the coemption and ensure my rank.

For a single service business I'm running, I recently switched the campaign from Maximize conv. value to Maximize conv (conv. value had been working well, but slowly declining in performance). The main reason for this switch was because there's only 1 value for this single service, and I figured making the switch would assist in scaling. However, when I made the switch, the CPA dropped from $8-9 to $4.5-6, and the lead quality totally plummeted. I tried putting up a tCPA of $7.5, but it hasn't really made a difference in CPA (I've given it time). Any thoughts or suggestions on what to do next? Could it be worth just going back over to the Maximize conv. value?