A recommendation from the late Gary Halbert, a copywriter who generated hundreds of millions in sales: Don't just read good copy, COPY good copy instead. (Word for word) It sounds ridiculous, I know. But when you copy a good ad or sales page, You're teaching yourself first hand and internalising what it takes to write a good piece of copy. Later, you can try apply what you've learnt in your own pieces. Hope this helps someone.