After seeing funds just going down the META drain with little in return form ads, I became hesitant to run ads on the platform again. Then I went through the Rapid Launch Kit, which made it look much simpler. So I decided to to give Meta ads a try again. After like 5 days still no sales, so I decided to turn the whole thing off. But I noticed the ad spend going heavily into the ad set with a few interest targeting options. Much less to the broad targeting ad set. Like 80/20 or so. So I decided to turn off the ad set with interest targeting which was getting clicks but 0 sales. And let only the broad targeting ad set run a bit longer. Badabing bada boom 2 sales came in. Hope its useful for some of you in here.