Anyone else encounter this thing where they post in a bunch of different groups and then 80% of the DMs end up just being long-winded, poorly made pitches? Whenever I see someone posting an issue, I see no point in waving a carrot in front of them. Just send them the resource/link and move on, build goodwill, what's with this pretense that you have to be compensated for every single idea you produce? I've gone back and forth maybe 4 or 6 times with the same talk track, the other end just mirroring the problem. Telling you they can fix it, then they push for you to give a budget and to then pay them in advance of them telling you HOW they'd fix it. Why is this so common? I've had this happen over a dozen times from all sorts of different Skool groups. I could truthfully deep research and google long enough to find answers, but I'm just trying to converse and learn through people too. I get it, if it's a repeat thing, sure, charge for support, but one-off without any rapport? "Compensate me for my time" while they're just doing the same search engine hopping you could do anyways. Boggles my mind Who's out here paying for ideas? Am I too Canadian? What is this? P.S. This happens primarily in AI groups, stinks the community experience if you're trying to charge everyone with a pulse

Last posts I shared: - Guardrails 101 (copy/paste checklist), and - AI Safety for Non-Tech Builders (driver’s-ed framing) Those sparked good questions — “Okay, but how do I actually think about risk like this?” And in the comments, @Nicholas Vidal pushed the conversation into real, operational safety — ownership, kill-switch, reality checks — and @Kevin Farrugia added the “nightmare in one sentence” idea people really resonated with. So I turned that into something you can actually run: A 20-minute “nightmare scenario drill” for any AI feature — even if you’re not technical. Before you start: 4 Guardian Questions If you remember nothing else, remember these: 1. What’s the worst-case? 2. Who moves first? 3. How do they stop it fast? 4. How do we prevent the repeat? Everything below is just a structured way to answer those. ———————— Quick definitions (so non-tech people stay with us): - Threat model = simple version of → “What could go wrong, and who could get hurt?” - Kill switch = → “How do we pause/disable this fast if it misbehaves?” - Audit log = → “A record of what happened, so we can see when/where it went wrong.” ———————— You don’t need to be a security engineer to use these. You just need the right questions. Step 1 — One-sentence nightmare ✅ (Kevin’s point) Write this: “If this goes wrong, the worst thing that could happen is…” Examples: - “Our AI chatbot leaks customer data in a reply.” - “Our content tool generates harmful content with our brand on it.” - “Our automation sends 500 wrong emails before anyone notices.” If you can’t write this sentence, you’re not ready to ship. ———————— Step 2 — Owner + alert ✅ (Nick & Kevin) Now add: - Owner: “If this nightmare starts, who is responsible for acting?”(name + role, one person) - Alert: “How do they find out?”(email, Slack, SMS…) If everyone owns safety, no one owns safety.

I had an unexpected AHA moment recently as we stepped into a new season of the business. I always thought a sales funnel was about pushing people forward. Turns out, the real shift was realizing it’s more like installing street signs on a road people were already walking. Before the funnel, my business felt seasonal in the stressful way—busy spikes, quiet gaps, lots of hoping. I was showing up, creating value, talking to people… but most visitors didn’t know where to go next. Neither did I, honestly. Working with a certified funnel expert (trained under a widely trusted funnel framework) changed that perspective completely. Instead of adding more offers or noise, we mapped the natural questions someone has at each stage—and answered them in order. That’s when things clicked: - People didn’t need more convincing - They needed clarity and timing - The funnel became a calm guide, not a loud salesperson 📈 What surprised me most? The funnel didn’t just help conversions—it helped decision-making on my end. I now know what to focus on in each season, and what to ignore without guilt. If you’re building a business and feel like your efforts aren’t stacking the way they should, it might not be about working harder—it might be about building a clearer path. Happy to dive deeper if this is something you’re experimenting with or thinking about.

Hi everyone, I'm a tenacious network & cybersecurity engineer with 20+ years of experience. Currently upskilling as an AI Digital Marketing Manager : SEO, SEM, Analytics, E-commerce, AI Tools

I’ve noticed the top 1% all do 1 thing differently with AI… They don’t use AI for answers. They use it to find Questions. I’ll show you how to transform ChatGPT from a perpetual glazer who gives you generic feel-good advice into a strategic AI Sparring Partner that truly challenges and sharpens your thinking. # Step 1. Build Your AI Second Brain First, start a new chat in ChatGPT. Use this prompt and spend 30-45 minutes answering deeply. Be honest about your weaknesses. Share your data. Share what you really think. This builds the context right in your chat: PROMPT 1: "I want you to understand ME. I’m a [Role] at [Your Business]. Ask me every question you need to truly understand my business, goals, customers, and challenges." # Step 2. Activate Your AI Sparring Partner In the SAME chat, use this prompt: PROMPT 2: "Based on everything you know about me, become my AI Sparring Partner. When I present an idea, your first response should include 3-5 questions I haven’t thought about, counterarguments, blind spots, or risks." # Step 3 Go ahead and type any idea :)