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Live Local Warm Marketing

72 members • Free

29 contributions to Live Local Warm Marketing
Getting Negative Attention
Let’s keep the uncomfortable AI questions coming. As useful as AI is, it is certainly a people pleaser until you cue it up to have those hard discussions. Today’s prompts to throw at AI: - “Tell me five reasons why my offer isn’t converting.” - “What are five reasons people might visit my website but not take action?” -"Can you review my website and tell me why I am not getting enough traffic?" The goal here isn’t to beat yourself up—it’s to identify the silent killers in your marketing. Because no matter how polished your offer or pretty your website, if it's not clear, compelling, or trustworthy, your audience will bounce. Here’s what AI might uncover: - Your offer sounds too generic. - There’s no clear CTA or urgency. - Your website loads slowly or isn’t mobile-friendly. - You’re leading with features, not benefits. - Visitors don’t instantly know who your offer is for. This kind of honest feedback is hard to get from friends and followers who are trying to be nice. But AI? It’s not worried about hurting your feelings when you ask for it. Negative prompts force you to think like a customer who doesn’t owe you anything. That’s the mindset you need to sharpen your messaging. Bottom line: You can’t fix what you won’t face. Ask the tough questions now, so you don’t have to learn the hard way later.
1 like • Jun 3
How do we stop AI from suggesting changes which might be ill-advised? Again, it will do what you tell it. If you tell it to find fault, it will find something, right?
Friday Call to Action
Let’s say it one more time for the people in the back: Generic “Happy [Insert Holiday]” emails are dead. Buried under the weight of “hope you have a great long weekend” messages, no one reads and everyone deletes instantly annoyed with you. If you want to stand out, you’ve got to stop blending in. This week, we gave you the tools to do it differently: ✅ Be the local guide and share what’s open or happening over the weekend ✅ Know who in your database the holiday actually matters to—and send a personal message ✅ Spotlight local businesses that align with the holiday’s meaning ✅ Use fun or unique micro-holidays to surprise and delight specific people in your sphere Now it’s time to take action. Our Friday Call to Action: 1. Pick an upcoming holiday—could be Memorial Day, or one of those fun ones like National Chocolate Day, Dog Day, or World Kindness Day 2. Choose ONE strategy from this week 3. Reach out to someone in your database in a way that feels personal, creative, and intentional 4. Watch how much better it feels (and performs) than a generic mass email Because warm marketing isn’t about being everywhere—it’s about being exactly where your people need you to be. Let everyone else hit "Send All."You? You're building a connection, one message at a time.
1 like • May 30
Here is a free one for the community. Send this out to anyone who is passionate about sustainable agriculture and/or food security. Go ahead and look it up. This is a real thing celebrated on May 30. 😉
Don't Account for Every Minute
I have once lived by the mindset that I have to make the most of my day, when the phone rings I have to answer, when an e-mail comes in I have to respond or I am not being productive. When you’re pushing through a packed schedule, it’s easy to keep grinding until your energy tanks are empty. But I have learned that taking a few intentional breaks can actually make me more productive—and prevent burnout. Today, let’s talk about 5 simple, mindful breaks that can keep your mind clear and your energy steady throughout the day. No technology, no social media—just you, a few minutes, and a moment to reset. 1. Take a Quick Walk (5-10 Minutes) Step away from your desk and get outside, even if it’s just around the block. Fresh air, a change of scenery, and some light movement can shake off mental fog and get your blood flowing. Yes I know on rainy days or cold days this one can often be impractical, but when the weather cooperates it is a top option. Tip: Leave your phone behind or put it on silent. Focus on your surroundings—the sounds, the smells, the feeling of your feet hitting the ground. 2. Grab a Healthy Snack & Enjoy in Silence (5 Minutes) Instead of eating while scrolling or working, take a moment to fully savor a healthy snack. It could be an apple, a handful of almonds, or a yogurt cup. Again, keep the phone away, no technology just snack time just like in first grade! Tip: Sit quietly, close your eyes between bites, and focus on the taste, texture, and temperature. Let your mind rest along with your body. 3. Try Calisthenics or Stretching (3-5 Minutes) You don’t need a full workout to feel the benefits. A few jumping jacks, lunges, push-ups or stretches can release tension and reset your focus. See bad weather comments in the walk option, which often leads me back to a little stretching or easy physical activity. Tip: Do a simple set of body weight 10 squats, 10 arm circles, 10 push-ups and 10 deep breaths. Pay attention to how your body feels as you move.
1 like • May 8
Box breathing is one of my go-to strategies.
How Quality is your Quality Community?
Last week, I didn’t write a blog post. Instead, I handled a ton of family obligations, and to be honest—it felt great. It reminded me that being productive doesn’t always mean pushing out content, checking emails, or crossing off business goals. Sometimes, the most meaningful kind of productivity is making space for what really matters. This week, we’re focusing on how to be productive in ways that prevent burnout. Let’s start by talking about relationships. In business and in life, we often chase more—more contacts, more leads, more followers. But what if the real secret to staying energized is fewer, better connections? Here are 5 questions to ask yourself when building or evaluating relationships: 1. Do I trust this person to show up when it counts? Reliability is more valuable than charm. We all know that person who means well, who overpromises, but then can't keep up - they are a positive person to have around, but keep them as your pep talk not your supporter. 2. Does this connection align with my values? If you’re building something meaningful, you can’t afford to partner with people who don’t believe in the same things. We often talk about establishing your values early in this blog and in the marketing course. 3. Am I giving more than I’m getting—or vice versa? The best relationships feel balanced, even if that balance shifts over time. In fact, you can often accept an imbalance if that is how your boundaries are set up from the start. 4. Do I leave conversations with this person feeling drained or energized? That’s your gut trying to tell you something—listen. 5. Is this relationship moving me toward my goals, or just taking up space? Time and attention are limited. Spend them wisely, there is room for both, but be aware of who is in line with your goals and who is there for fun. CTA: Take time today to make one strong connection—someone who truly aligns with your goals and values. Whether it’s a quick coffee, a meaningful message, or a thoughtful introduction, make it count.
1 like • May 5
This is a great set of self-reflective questions. I realized I ask myself these periodically without even realizing it. It is about once per quarter. Great set to have posted near your desk or in your quarterly review process.
Friday Action Plan
So this week was a BUSY week - I did not focus on putting out the blog. Let me ask you, as the call to action, list one success your business had this week.
1 like • May 2
Congratulations on publishing your book!!! Where can I buy it? My success was that I finished a major deliverable for a client.
1-10 of 29
Katy Hill
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38points to level up
@katy-hill-6221
Operations professional with 20+ years’ experience working with experts to apply their expertise through authentically developed relationships.

Active 72d ago
Joined Nov 22, 2024
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