May 30 • General discussion
Friday Call to Action
Let’s say it one more time for the people in the back:
Generic “Happy [Insert Holiday]” emails are dead. Buried under the weight of “hope you have a great long weekend” messages, no one reads and everyone deletes instantly annoyed with you.
If you want to stand out, you’ve got to stop blending in.
This week, we gave you the tools to do it differently:
✅ Be the local guide and share what’s open or happening over the weekend
✅ Know who in your database the holiday actually matters to—and send a personal message
✅ Spotlight local businesses that align with the holiday’s meaning
✅ Use fun or unique micro-holidays to surprise and delight specific people in your sphere
Now it’s time to take action.
Our Friday Call to Action:
- Pick an upcoming holiday—could be Memorial Day, or one of those fun ones like National Chocolate Day, Dog Day, or World Kindness Day
- Choose ONE strategy from this week
- Reach out to someone in your database in a way that feels personal, creative, and intentional
- Watch how much better it feels (and performs) than a generic mass email
Because warm marketing isn’t about being everywhere—it’s about being exactly where your people need you to be.
Let everyone else hit "Send All."You? You're building a connection, one message at a time.
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Friday Call to Action
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