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Easy Facebook Ads for Authors

320 members • Free

5 contributions to Easy Facebook Ads for Authors
Today's Lunch with Mal checklist
Here’s how Facebook thinks, here’s why most advice doesn’t apply to authors, and here’s the deepest signal we can give Facebook to train the algorithm effectively. I thought I would highlight the replay, graphic, and checklist! Checklist: Funnel Breakdown.docx
0 likes • 5h
I really wish people had explained the FB funnel earlier! It makes so much sense now that it's been broken down, and I appreciate how it was done so instead of 'oh you aren't going to need these so it doesn't really matter if you know what they do or not' I really appreciate all the in depth information we've been getting in here!
Creative Images
Have you created ad images you want feedback on? Toss them in here! ✅Make sure you list your genre (or don't and see if others can pick up the cues from what you created) ✅Watched the videos ✅Used the Resource PDFs in each classroom
0 likes • 17h
It took me a bit to get to the actual work of the ads, and I've never done a reel before so that.... was pretty scary, but I got it done! I'm a little worried that my ads and my covers don't perfectly align, despite the ads being closer in tone to what the books actually are.... I might have to recover them later after I pull all the spice out. (when looking at GoodReads, the consensus in multiple reviews seems to be my readers hate it as much as I hate writing it so since its based on like a world with 36 books in it and I want the tone to match... I'm going to pull the spice and just go fade to black or closed door)
1 like • 5h
@Rebecca Enzor Your first one the cover dominates the graphic for me and doesn't let me linger on the trope maps. It's a great cover! but it really stole my attention. I ADORE the graphic for the 2nd one. It is clear she's in a tank or a 'prison' because of the clever use of the bars. have you tried splitting up the text so you have it above and below the graphic so it can go a little bigger?
Mindset
Where do you need the most help? What do you think you can do to help yourself get over these hurdles in gentle ways and with baby steps? Make helpful suggestions to others that are positive, like a warm hug on a cold day!
1 like • 14h
@Rebecca Enzor I haven't tried the new ads yet... I'm still getting through the courses, but I can already tell these are VERY different from what I've been running before. I was very stubborn with my old ones and was like 'well this worked before, I'll just try to throw more money at it!' which is really a horrible way... making two different ad images really made me think more about the creatives and branching out.
1 like • 12h
@Rebecca Enzor oh i was desperate. I just noticed my AMS ads I had set up have been losing me money this month... and at least I found it right away, but nothing sets a fire under you more than losing money! I'm determined to make this work. I first got success with Mal's methods in an Inker con forever ago, but tried some others since then but came back because those felt more like I got lucky than actual skill.... These classes make me feel less like its a gamble with fate.
Hook - Trope - CTA Flow
Need help understanding something in this course or want feedback on your headlines and CTA? Post here! Please specify Genre/Tropes in your request for feedback! Things to do first: ✅Watch the videos ✅Review the Infograph PDF ✅Review the Walkthrough PDF
0 likes • 12h
@Si Clarke oh my gosh #3 is PERFECT what a combo.
Hi!
Welcome! Please excuse the mess while we setup the classrooms and get everything ready for you! We'll make announcements when the different classroom open up! Tell us about yourself and why you are here in the comments! Please make yourself at home and grab a nice hot cup of tea!
5 likes • 11d
Hi, my name is Katie and I was a paranormal RH author, but now I'm just gonna go cozy RH author and spend my time writing what I love. I had a lot of success with FB ads in the past, but maybe October of last year they went off a cliff and never recovered. My AMS ads are 'steady'ish' but while I'm more than covering my spend the ROAS isn't where it was when FB ads were purring.
1-5 of 5
Katie Acosta
2
4points to level up
@katie-acosta-2178
After catching cancer at 40 I'm determined to write what I enjoy and write books people fall in love with

Active 4h ago
Joined Dec 1, 2025
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