NOTE: THIS IS A FIRST DRAFT, I EDITED AS MUCH AS I COULD. I AM LOOKING INTO LISTENING THIS AGAIN AT LEAST TWO MORE TIMES, JUST BC I REALLY LOVED IT. IF YOU WANT ME TO FLICK YOU A LATER EDITION, ONCE I FINISH THE LAST VERSION, COMMENT OR DM ME IF YOU ARE INTERESTED. :)) 4.14am Intro 4.20 am PRE-SELL: Imaging a Sandwich :)) No body presells the plan If you presell the Plan, it is a lot easier to sell 👉 Present Pain: ============== The Top part of the sandwich (Top Bread) 👉 The Plan: ========== The Meat: Is the Plan 👉 The Price: =========== The bottom part (Bottom Bread): The Price 👉 Condiments: ============ Are Personality 👉 Philosophy: ============ Lettuce, Tomato, cheese: 4.27 am *** Listen Again We start this the PRESENT PAIN Travis talked about Tim Ferri's book: The 4 hr a week The subtitle of a book is the PRESENT PAIN e.g. from the 4 hr a week book: >> escape the 9 to 5 live anywhere and join the new rich. IS the PRESENT PAIN 4.32 👉 what is a good way to presell price? we are told to presell price, value stack BUT there is a better way: The cost of keep doing the same thing, is what makes people make a def decision. they either change the pain or not changing it at all and live the consequences. presell the price of the pain that is costing them!!. 4.40 am 👉 5 currencies that you can sell T.I.M.E.R Timer is a better way to presell the PRICE. We use the appropriate tool on each case. * Time (loosing time) * Identity (How is keeping the pain/problem affecting our identity And how it would help if we get rid of that problem). The story we have about ourselves * Money (least powerful) * Energy (how much energy they have to spend). the tool is PSM * Reputation (keeping the problem and getting rid of the problem) The story we have about how people VIEW us (the biggest and the most powerful) PSM is a reputation tool, it makes you be seen as a leader. The person does not want to be seen as a sales person. No body wants to chat to a sales person!