May '24 (edited) • General discussion
From The Make Em Beg Call - My FIRST DRAFT Notes
NOTE: THIS IS A FIRST DRAFT, I EDITED AS MUCH AS I COULD.
I AM LOOKING INTO LISTENING THIS AGAIN AT LEAST TWO MORE TIMES, JUST BC I REALLY LOVED IT.
IF YOU WANT ME TO FLICK YOU A LATER EDITION, ONCE I FINISH THE LAST VERSION, COMMENT OR DM ME IF YOU ARE INTERESTED. :))
4.14am
Intro
4.20 am
PRE-SELL: Imaging a Sandwich :))
No body presells the plan
If you presell the Plan, it is a lot easier to sell
👉 Present Pain:
==============
The Top part of the sandwich (Top Bread)
👉 The Plan:
==========
The Meat: Is the Plan
👉 The Price:
===========
The bottom part (Bottom Bread):
The Price
👉 Condiments:
============
Are Personality
👉 Philosophy:
============
Lettuce, Tomato, cheese:
4.27 am
*** Listen Again
We start this the PRESENT PAIN
Travis talked about Tim Ferri's book: The 4 hr a week
The subtitle of a book is the PRESENT PAIN
e.g. from the 4 hr a week book:
>> escape the 9 to 5 live anywhere and join the new rich.
IS the PRESENT PAIN
4.32
👉 what is a good way to presell price?
we are told to presell price,
value stack
BUT there is a better way:
The cost of keep doing the same thing, is what makes people make a def decision.
they either change the pain or not changing it at all and live the consequences.
presell the price of the pain that is costing them!!.
4.40 am
👉 5 currencies that you can sell
T.I.M.E.R
Timer is a better way to presell the PRICE.
We use the appropriate tool on each case.
* Time (loosing time)
* Identity (How is keeping the pain/problem affecting our identity
And how it would help if we get rid of that problem).
The story we have about ourselves
* Money (least powerful)
* Energy (how much energy they have to spend). the tool is PSM
* Reputation (keeping the problem and getting rid of the problem)
The story we have about how people VIEW us (the biggest and the most powerful)
PSM is a reputation tool, it makes you be seen as a leader.
The person does not want to be seen as a sales person. No body wants to chat to a sales person!
Another E.G>
The hammer and the cabin house
Target the glint in the daughter's eyes (that is what you sell not the hammer)
4.51 am
*** Preseling the PLAN is the best thing
Hell & Heaven ISLAND
Bonuses
Bonuses + Money
But, if you can ONLY hear what people say (while you are listening)
Be an attentive listener!!!
Your prospect, might not know how to swim, or there is probably sharks in the water
Solution: Kill the sharks
OR Go and visit Adam to the island (be on the same side)
4.59 am
You need to ask:
what is stopping you?
we don't have any bamboo
what else have you done?
we cut a tree..
what happen?
the boat sank and sharks started eating people
why don't you try an engine boat? fuel/electric motor?
do you think it will work?
ONCE YOU KNOW WHAT IS STOPPING PEOPLE:
then we know how to POSITION the OFFER!!
SO IT IS ABOUT TELLING PEOPLE:
HAVE YOU CONSIDER...
THIS IS WHAT MOVES PEOPLE.
THIS IS HOW WE START TELLING PEOPLE HOW TO START THINKING ABOUT THE NEW PLAN!!
5.05 am
FROM THE STAR-WAR MOVIE:
___: THE BAD GUY
LUKE: THE GOOD GUY
OBI ONE CANOBI: MENTOR
OBI GIVES THE PLAN
THE PLAN: USE THE FORCE
IT IS ABOUT UNDERSTANDING THE:
CURRENT PLAN
& THE NEW PLAN
IF PEOPLE ARE NOT BUYING WHAT YOU ARE SELLING,and you know that they want it,
IT IS NOT PROBABLY YOUR PERSONALITY.
5.11 am (LISTEN AGAIN) Travis talks about Elon Musk, a very polarising figure!
YOUR PERSONALITY MATTERS LESS
THAN YOUR UTILITY OF YOUR PLAN, AND WHAT PEOPLE DO, WHEN THEY KNOW YOU'RE ONLY THE PERSON THAT CAN DO IT !!
OR THE ONLY PLACE WHERE THEY CAN GET IT
PERSONALITY: IS ABOUT WHO YOU ARE, YOUR FAMILY, WIFE, YOUR HAIR, YOUR TSHIRTS
DON'T GO OVER IT
PHILOSOPHY: YOUR VIEWS ABOUT THE AREA THAT YOU KNOW
YOUR UNIQUE PERSPECTIVE
A POLARISED PERSON: ELON MUSK
THEIR PRIORITIES ARE MONEY & TRANSACTIONS, THE ARE IMPORTANT
PUT OUT THERE POST THINGS ABOUT PEOPLE NOT YOU
APPLY PHILOSOPHY
5.18 am
SUMMARY: TRAVIS ASKS QUESTIONS
TOP PIECE OF THE BREAD
PRESENT PAIN
BOTTOM PIECE OF THE BREAD
THE PRICE
5 CURRENCIES:
WE CAN MIX THEM
MOST LEVERAGE CURRENCY: REPUTATION
5.26 am (LISTEN AGAIN) - CONTRAST
WHAT THEY ARE DOING RIGHT NOW & THE NEW PLAN
THE MOST PART OF THE SANDWICH: THE CONTRAST
👉 WHEN YOU USE CONTRAST MAKES PEOPLE MOVE FASTER AND MAKE A DECISION
WHY DO YOU USE METAPHOR?
YOU TIE SOMETHING UNKNOWN WITH SOMETHING KNOWN
(THIS IS WHY HE USES THE GOLF COURSE METAPHOR)
OLD & NEW, THEN CONNECT THEM, (SOMETHING THEY ALREADY KNOW)
THAT WILL MAKE THEM GO: BANG !!
I WANT TO WORK WITH YA!
IF YOU DO POSTS, DON'T BE SURPRISED IF YOU GET LOTS OF COMMENTS/LIKES.
5.27 am
WHAT'S THE RULE OF PERSONALITY:
BE CAREFUL OF OVERDOING IT TOO MUCH
PEOPLE THINK: WE HAVE A TENDENCY TO THINK, IF I JUST GET PEOPLE TO LIKE ME,
THEN WHEN PEOPLE DON'T BUY, YOU THING SOMETHING I SNOT CUTTING IT OR SOMETHING WRONG WITH ME.
PHILOSOPHY: OUR VIEWS & PERSPECTIVES ARND TO YOUR EXPERTISE
5.29 am
FANS AND FORTUNE FORMULA
INTELLECTUAL LEVEL:
YOU CAN MAKE A LOT OF FANS AND MAKE MONEY
BUT
WE NEED TO DO THINGS ON A EXPERIENTIAL WAY
IN A WAY THAT CAN CHANGE PEOPLE'S BEHAVIOUR (LOVE IT)
IT IS MORE LIKELY THEY WILL BE PRE-SOLD AND REMEMBER YA FOR A LONG TIME.
T: I USED TO SELL BUM MARKETING
3 PAGE TUTORIAL (FREE)
WITHOUT HAVING MY OWN SITE
I USE POWERFUL SITES INSTEAD.
IT WILL GET THEM TO CHANGE WHAT THEY WERE DOING,
CHANGES THEIR BEHAVIOUR AND THAT'S WHAT SOLIDIFY THEM MORE THAN ANYTHING ELSE.
"HEY GIVE ME YOUR EMAIL, I'M GONNA SHOW YOU HOW TO MAKE $300-$400 /MO"
OLD HEADLINE: FIND YOUR DREAM GUY OR FIND MR RIGHT?
NEW HEADLINE: DOES YOUR GUY KISS YOU LIKE YOUR BROTHER/GRANDPA?
IS YOUR CALENDAR FULL OF SALES CALLS? (MAYBE THAT IS WHAT THEY DON'T WANT)
BETTER HEADLINE - MAYBE THIS IS WHAT THEY WANT:
IS YOUR CALENDAR EMPTY? HERE IS HOW YOU FILL IT WITHOUT SALES CALLS, WITH ONE SPEAKING ENGAGEMENT
NOT A GOOD HEADLINE: ARE YOU TIRED OF SALES CALLS
BETTER HEADLINE: IF YOU DON'T WANT TO BE IN THE PHONE...
** START WITH THE PRESENT PAIN FIRST !!
👉 IF YOU PUT A LINE THAT CALLS "REPUTATION", IT WILL DO THE WORK!
BC THIS IS HOW THEY WOULD WANT TO VIEW AS!!
THERE IS A REASON WHY TRAVIS MENTIONED HIS WIFE ON THE BACK COVER OF THE BOOK.
IT IS ALL ABOUT PRESELLING!!
** MY WIFE TELLS ME SHE'S PROUD OF ME, HER ADMIRATION MEANS MORE THAN ALL THE MONEY IN THE WORLD!!
THE STRATEGY ON THAT LINE IS BC, PEOPLE WOULD WANT MORE ADMIRATION!! (PRETTY CLEVER PERSUASION, LOVE IT)
THOSE LITTLE SUBTLE THINGS ARE THE ONES THAT MAKE A BIG DIFFERENCE IN YOUR COPY.
DON'T MAKE THE MISTAKE OF PRESENTING A "PITCH SLAP":
DO YOU HAVE PAIN? THAT MUST BE TERRIBLE, HOW ABOUT IF i PUNCH IT?
OH NO, SORRY, BUY MY S#It (PRODUCT)
INSTEAD JUST TELL TRUE STORIES
5.42 am
RESTAURANT COPY (SUBWAY)
YOU CHOOSE THE BREAD, TOPPINGS.
I WANT ONE NOW LOL
5 PS + CONTRAST + FOLLOW UPS
MAKE THEM BELIEVE THAT THEY CAN DO IT TOO
(THE FIRST THING THEY GET DONE)
WHAT MAKES PEOPLE CHANGE THEIR BEHAVIOUR
E.G
FRANK KERN: 4DAY CASH MACHINE
DEAN JACKSON: THE 9 WORD EMAIL
*** THEY BOUGHT YOUR FIRST OFFER, OK NOW WHAT?
LEAD THEM TO THE NEXT CHALLENGE, SO YOU NEED TO PRESELL THAT TOO.
5.53 am
QUESTION TIME
5.57 am
FANS & FORTUNE QUESTION FORMULA
FIRST MINIMUM RESULT, PLUS A TIME-FRAME
MAKE PEOPLE TO FOCUS FOR AN HOUR, AND GET THEM TO WRITE THEIR FIRST EMAIL
6.04 am
THE BREAKUP LETTER
WRITE A HAND WRITTEN LETTER
6.05
DIONISO QUESTION: PHILOSOPHY
IF YOU SELL YOUR OWN OFFER: YOUR PHILOSOPHY
IF YOU SELL SOMEONE ELSE OFFER: THEIR PHILOSOPHY
BREAKING BAD SHOW
6.10 am
RON PERL
DIFFERENT WAYS OF COPY
6.15 am
TRAVIS: PRESELLING THE PRICE
6.19 am
TRAVIS: 'USE PRE-SELLING IN YOUR PROFILES'
6.21 am
Ai
LOOK AT WHAT ARE THE MOST EFFICIENT TOOLS AND APPLY THEM ACCORDINGLY TO AN OFFER.
6.26 am - LISTEN AGAIN
OBJECTIONS
MONEY: THEY DON'T HAVE IT TO HIRE ME
AFTER DISCOVERING WHAT IS COSTING THEM, THEY WON'T TELL YOU "IT IS TOO MUCH MONEY"
7.00 am
MY QUESTION
7.16 am
RYAN FLOOD: PARENTING REFLECTION (QUESTION?)
7.18 am
HOW TO SELL HVAC: THROUGH EMAILS + ADS
A BETTER AD WILL BE: HERE IS HOW TO SELL MAINTENANCE PROGRAM
👉 NOTE: THERE COULD BE SOME MINOR MISTAKES, WHILE WRITING THIS, BUT THIS WILL GIVE YOU GREAT POINTS ABOUT THIS CALL. ENJOY !!!
👉 THIS CALL WAS OFF THE CHARTS, IT MADE ME SOLIDIFY MOST OF THE CONCEPTS AND PRINCIPLES FROM TRAVIS, WHICH I HAVE BEEN ABSORBING FOR THE LAST 4 YEARS OR SO !!
💚 M
17
16 comments
From The Make Em Beg Call - My FIRST DRAFT Notes
skool.com/ronin
Collect recurring monthly income by RENTING out other people's courses, training, AI tools and other digital real estate.
Leaderboard (30-day)
1
+107
2
+92
3
+89
4
+70
5
+68
Powered by