One of my favorite books of all time is Who Not How by Dr. Benjamin Hardy (also one of my favorite authors). In the video below, I take these timeless principles and apply them to the concept of getting MORE referrals. I would encourage you to consider that this is one question to ask yourself: "How do I get more referrals?" And this is a far better question: "From whom should I get more referrals?" I break it down for you below, or by catching the audio and blog post summary here: https://proinsight.com/who-not-how/

The more you speak your unique value proposition (UVP), the more clearly you'll be able to articulate it. My invitation to you is to say your UVP more often. You can even practice it here in the comments. I'll share ours: WHAT IS IT THAT YOU DO? ProInsight is the category leader in Relational Tech™—an AI platform that helps 'by-referral' professionals transform into Modern-Day Advisors without having to learn new technology. HOW DO YOU DO THAT? Our platform transfers professional trust. We do this at three levels: 1. Professional → Client – Turning you from a reactive service provider into a proactive Modern-Day Advisor by converting your database into Assets Under Management (AUM). 2. Professional → Professional – Turning B2B referrals from sporadic to automatic by converting community databases into Local Assets Under Management (LAUM). 3. Professional → Successor – Preserving and transferring trust when you acquire the database of a retiring peer or prepare your own business for sale. Through this model, ProInsight helps you build a business that is both scalable and sellable.

Most agents measure success by commission checks. But here’s the truth: if your income stops the moment you do… you don’t own a business—you own a job. In this short video, I reveal 5 levers that turn a real estate practice into a valuable, sellable asset—and I’ll give you the tool to find out exactly what your business is worth right now. It’s free. It’s instant. And it might change the way you run your business forever. 👉 Get your valuation here

Last week, I had the good fortune of interviewing someone who is now one of our newest members @Kevin Guttman on the Think Bigger Real Estate podcast. Kevin laid out the pros and cons of a reverse mortgage in simple terms. For me, it was a moment of introspection as I internalized: 1. How many seniors are living in homes that are not ideal for their current situation, and because they can no longer qualify for a traditional mortgage, they are stuck (house rich and cash poor). 2. The Deep Dive Done-for-you analyzes databases to find those who could upgrade their home, retirement, and life by knowing about this incredible mortgage vehicle. If you haven't yet gotten a chance to catch the episode, you can see the video, audio, and/or blog post summary by clicking here: https://proinsight.com/reverse-mortgage-can-change-your-life/

The most valuable opportunities rarely come from chasing the market — they come from staying close to the source. Serve the people who influence decisions early, and you’ll never worry about where the next client is coming from. In other words, stop fishing along a crowded shoreline and get upstream.