Aug 20 • General discussion
Speak Your Unique Value Proposition More Often
The more you speak your unique value proposition (UVP), the more clearly you'll be able to articulate it. My invitation to you is to say your UVP more often. You can even practice it here in the comments. I'll share ours:
WHAT IS IT THAT YOU DO?
ProInsight is the category leader in Relational Tech™—an AI platform that helps 'by-referral' professionals transform into Modern-Day Advisors without having to learn new technology.
HOW DO YOU DO THAT?
Our platform transfers professional trust. We do this at three levels:
1. Professional → Client – Turning you from a reactive service provider into a proactive Modern-Day Advisor by converting your database into Assets Under Management (AUM).
2. Professional → Professional – Turning B2B referrals from sporadic to automatic by converting community databases into Local Assets Under Management (LAUM).
3. Professional → Successor – Preserving and transferring trust when you acquire the database of a retiring peer or prepare your own business for sale.
Through this model, ProInsight helps you build a business that is both scalable and sellable.
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Speak Your Unique Value Proposition More Often
skool.com/proinsight
Everything you need as a relationship-based professional to become a "Modern-Day Advisor," all while building a scalable and sellable business.
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