What up Tards, Momentum is a real thing. And this week it showed up everywhere. Ben Zylstra dropped a reel, crossed 400k views, and held above 50% retention. George Heinrich made some hard calls this week. Let go of relationships that weren't aligned and immediately started seeing it pay off in new connections, new opportunities, and online growth stacking fast. Sometimes the move that changes everything looks like letting something go. Austin Brown is now sitting at 3,400 followers. Five weeks ago he was at 1,100. This week he posted his wife getting bench pressed over the sound of Free Bird, which just so happened to be the goal-scoring anthem for Team USA Hockey after they took Olympic gold. Up 1,000 followers just this week. Josh Botti almost didn't post it. Thought it would flop. Posted anyway. 60k views on a high protein recipe reel. You never know what will hit on this R*tarded app, so post it!!! Jacob Walker came into 2026 under 1,000 followers. Seven weeks later, after linking up with resident IG nerd Michael Lennertz, trying something new, and actually putting in the effort, he's up over 2,000 followers from a single video. On the education side, Alex Drachnik broke down the TikTok Shop playbook this week: scripts that sell, videos that convert, and exactly what's working right now so you can start turning your content into commission checks. Kaylee ran the Shitfluencing 101 call this week and walked everyone through the email game, how to respond to brand inbounds, how fast to move, and how to not blow a collab opportunity because your reply was mid. Views are popping. Followers are climbing. Brand deals are moving. And most of it came from posting the thing that almost didn’t get posted.