I like to offer excitement texts. Sending texts before the shoot to get them all excited. I also like sending excited texts to them as I am editing their session telling them how I am loving editing their session and how many gorgeous images they will have to choose from. I also try to remember things they tell me, so like if they say their daughter has a maths exam coming up when I am at the pre-shoot consult, I will ask at their purchase appointment how their daughter did at their exam. I gift wrap my artwork for my clients, and I put in "how to care for your artwork" cards inside. I also give them locally made sugar cookies that have my logo on them. I follow up in a few weeks time to ask them for a google review. I also offer my clients referral print credit. Each client they refer, will receive $150.00 print credit at their referred clients' purchase appointment. With every client they refer, it just keeps adding up. 4 clients referred =$600! They can use this print credit for their existing shoot (maybe they wanted more digital files or they really wanted to add a wall art, but couldn't afford it) OR, they could use it for print credit for their next shoot.