Here's a 3-4 sentence synopsis: A recent survey reveals that for today's buyers, high home prices — not mortgage rates — are the single biggest barrier to homeownership, with 61% citing prices as the primary reason they can't buy. While rate improvements do boost buyer sentiment, the real issue is a structural affordability problem rooted in years of underbuilding, zoning constraints, and supply shortages that don't resolve simply because rates dip. Real estate and mortgage professionals who remain laser-focused on rates are missing the bigger picture — and the bigger opportunity — which lies in leading with affordability solutions like buydowns, seller concessions, down payment assistance, and creative entry strategies. The call to action is clear: stop following rate headlines and start solving the actual math that's keeping buyers on the sidelines.