@Tricia Jackson Right, and the wild thing is most businesses don't even know that's happening. They're optimizing for Google while their customers are quietly switching to something else entirely. Have you noticed whether any businesses in your space actually show up when you search that way?

@Tricia Jackson That's a good observation. The configuration piece is huge and most people don't realize how much the output changes based on it. The businesses that do show up consistently tend to have their information structured in a way AI can read regardless of how the user has things set up. That's the gap most local businesses don't even know exists. It's actually what I do full time, I help businesses get that structure in place so they show up when people ask AI for recommendations. If you ever run into a client dealing with that, happy to take a look for them.