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Owned by John

Beyond The License: Real Estate Lab is a community for real estate agents looking to build a better business. Together.

13 contributions to Non-Fiction Author Lab
Ai Discoverability, Author Websites, & Advertising
We covered a bunch in today's coaching call! Thanks to everyone who came. I've attached the recording here for anyone who missed it. You can see all my previous recordings in the "Classroom" here in Skool, or pop in next week if you want to catch one live! Notes from the call: Monday Book Launchers coaching call: Skool resources and events, AI discoverability advice for a new book, website reviews, Tertulia plan guidance, Amazon Ads basics, and an Ingram distribution problem. Links mentioned in the call: - Amazon Ads Guide - Website of all Book Launchers Authors & Books - Easy website builder for authors - Free online summit Upcoming Events Julie (Book Launchers CEO) is speaking at the free virtual summit "Publish to Profit" Sarah Bean appeared on a podcast (the Elisha Show) on self-publishing, marketing, and AI discoverability AI Discoverability for The Brazen Code - @Martise Moore asked how to get AI to recommend her book The Brazen Code as a holiday gift for ambitious women - Advice on how to show up in Ai Searches: narrow the audience, add a dedicated gift page, make video clips, use ALK ideal reader analysis. Reverse engineer current AI results; follow-up questions personalize search, so niche content wins Website Reviews - @John Sayne John's Tertulia site review - @Tommy` Boyd Tommy Boyd Tertulia site review should move the book above the free 10-page sample section, especially for mobile
Ai Discoverability, Author Websites, & Advertising
4 likes • 21d
Thank you for all the advice. Took a little time today and made some of those recommended updates to my site.
Do you have your book on your website?
If you have a website and listed your book on it, can you share it here? I want to see how you offer / direct people to buy it. My book is getting ready for pre-launch and pre-orders. I want to learn where should I send them. One link? Multiple links?
3 likes • Jun 10
Currently have mine available for pre-order on Amazon. Will be going live on the 15th. https://johnsayne.com/
Acknowledgment Shoutout
I got my hardcover and paperback proofs from Amazon today. I added a little shoutout to the Book Launchers community for everyone’s help. I appreciate the feedback I’ve received. Still have much work to do, but I’m getting closer to launch!
Acknowledgment Shoutout
2 likes • Jun 2
@Roger Magalhaes thank you!
1 like • Jun 2
@Scott Clancy thank you!
What Should Go in the Front of Your Book?
Most authors don’t lose readers in Chapter 3. If they even managed to sell someone on buying their book, they often lose them before Chapter 1 even starts. I just recorded a breakdown of something almost no one talks about when it comes to writing a nonfiction book: the front matter of the book! The title page, copyright page, dedication, table of contents, introduction… all the stuff people either copy from other books or throw in because they think they’re supposed to. Think about each page strategically. Those pages are doing more work than anything else in your book. They’re where a reader decides: - “I’m in”or - “This feels like every other book I’ve seen” If someone opened your book and only read the first 10 pages… would they be hooked or gone? Watch the video and then come back here and tell me one thing you’re changing 👇
4 likes • May 8
I thought I had all of my formatting taken care of until I watched this video lol. I had a call-to-action page in the back matter of the book, but I really liked the idea of adding one at the very beginning. I added an ad for a lead magnet to my newsletter in the front matter.
My updated book cover based upon great feedback to the first cover.
Can you all take a look at this new revised cover and give me some frank feedback regarding: - “What kind of book do you think this is?” - “What stands out first?” - “Would you pick this up—and why or why not?” Thank you so very much!
My updated book cover based upon great feedback to the first cover.
3 likes • Apr 30
The main issue I see is the drawing in the lower right corner. You have a checklist sitting on top of the drawing, but the kid in the green shirt is on top of the checklist. If it were a real drawing, it would be under the checklist.
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John Sayne
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@john-sayne-9815
Entrepreneur | Speaker | Author | Real Estate Broker | Equipping professionals with frameworks for growth, structure, and long-term success

Active 10h ago
Joined Apr 22, 2026
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