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54 contributions to Non-Fiction Author Lab
Selling direct
I recently found out about a company called Curios.com who help authors sell direct. My plan going forward is to have US copyright and sell on a platform such as Curios. I will also be selling physical books. I think most people expect you to have books on Amazon. But going forward, Amazon is going to be a very minor part of my strategy. I also recognise that women’s history is not a massive niche. I do the books because I want to do talks. I want to talk about women from the past such as Jane Austen and Charlotte Brontë. There are many people out there who do enjoy that. I have promised myself to have my current books on Curios within 2 weeks. My new books coming out at the end of May will also go on there.
3 likes • May 5
For me, the reason to sell direct is to capture the buyer’s information so that you can stay connected. It is not about profits as it is way easier and profitable for me to have Amazon do it. Shipping costs erode all of my margin. So there has to be a business reason to sell direct. In my case. It is because I sell other products and services. To sell direct I use a fulfillment company. They keep the inventory in their warehouse and ship when I get an order.
4 likes • 21d
@Chad Paul I've used this company for many years: https://shipyourbooks.com. They are fantastic. I use them more for shipping high margin "cards" that sell for $200+. So the shipping and handling costs don't hurt as much. With books, sometimes I do it myself when they are gifts and low volume. I use pirateship.com to produce the shipping labels. This way I can personalize the books. Hard to do with a fulfillment company. But for commerce orders, Ship Your Books has been great. HIghly recommended.
Audible exclusive or not?
Is there any benefits to go Audible exclusive? I know that the royalty fee is higher by going exclusive. However, don't you shut a lot of potential doors that way?
2 likes • May 20
It really depends on your book strategy. I give away a lot of books using BookFunnel. Can’t do that with exclusive. And my book is short (2.5 hours) so it doesn’t work well with Audible credits where I am competing against longer books. So for me, non-exclusive is best. But there is no one right answer.
0 likes • May 21
@Roger Magalhaes sometime it’s an email address and they get added to my “list.” Other times, I get their appreciation which may lead to something else. I view my books as a value-add, not a revenue generator. They are an excuse to reach out to past clients, to engage new prospects, and to introduce new people to my work.
May 19 • 
Wins!
Sarah Bean, is the BOMB
Sat in on her class A Post-Funnel Approach to Book Marketing (with AI) at IBPA PubU and I can only say she rocked the room and drop the mic and left the audience wanting more
Sarah Bean, is the BOMB
1 like • May 20
Is there a recording of it? Sounds awesome.
Dust Jacket Printing
I have my hardcover set up as case laminate. It looks great. But for clients I think adding a dust jacket might be nicer. Instead of creating a new hardcover with a new ISBN, I’m thinking of just printing dust jackets and putting them on the case laminate copies. Has anyone printed just dust jackets without the book? I found https://mixam.com/custom-dust-jackets. They are reasonable priced. I looked at 48 Hour Books but they are expensive ($50 set up plus over $3 a dust jacket). Having said that, they have some nice options. I could print books at Lulu or 48 Hour Books without an ISBN but the cost per book is pricey for small print runs. Any thoughts? Thanks!
1 like • May 7
@Julie Broad thanks!
Book Launch!
Let's give a big congrats to @Issac Lawrence Jr for the release of "Big Steps: Navigating Life After High School" this week. If you have a rising senior in your life (or someone graduating this spring)this would make a great gift. Let’s show him some love in the comments! 👏
Book Launch!
1 like • May 5
Woo hoo!! Congrats.
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Stephen Shapiro
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@stephen-shapiro-1286
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Active 8h ago
Joined Sep 1, 2025
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