We're back for week four on July 31st. I hope you can join us. This week Jessica Johnson, Director of Marketing at The Storage Group, is showing us how to use Google and Facebook ads to generate tenant leads before your renovation is even done, so you're fielding calls on day one instead of day ninety. She's covering what to spend, how to target, and what's actually working right now. Not theory, the exact levers that turn a vacant building into a lead pipeline before the paint dries. This could get your next unit leased before you're ready for it -> Marketing: Google / Facebook Date: July 31st Time: 11:00 EDT Duration: 30 minutes -> Check out the community calendar for future calls

Curious what’s actually working for everyone on the marketing / lease-up side. Here’s what I’ve done so far on my small bay project (4 units, 20x40): 1. Paid for LoopNet Listing ($400 quarterly) → this did work. Landed an out-of-town cabinet shop tenant from it. 2. Facebook Marketplace + local FB group posts → lots of interest, but lower quality leads. 3. Road signage at the property. Been running these adds 90 days during completion of construction and only have one tenant to show for it. Biggest issue I’m running into: I’ve had multiple strong “yes” prospects that end up ghosting. - Two pre-lease contractors were very interested → construction took ~30 days → both ghosted. - One luxury storage type guy literally shook my hand, said he’d take it and prepay a year → then disappeared a week later. So I’m trying to tighten up: - how I handle inbound leads - how I follow up - and maybe where I’m even advertising I’ll attach my LoopNet listing + a FB Marketplace example. Questions for the group: - What platforms are actually producing real tenants for you? - Are you doing anything different to lock people in during lease-up? (deposits, soft commitments, etc.) - Any tips on filtering out the tire-kickers early? Appreciate any feedback — still dialing this in.

What are you finding are the ideal width to length ratio and measurements of your small bay warehouses?

Welcome! Small Bay Basecamp is the place where small bay industrial investors - and future investors - come to learn, connect, and talk deals. Whether you own a portfolio of warehouses or you're still figuring out what a cap rate is, you belong here. The only thing we ask is that you participate. There is no other community built specifically for small bay industrial. LinkedIn is noisy and scattered. Facebook groups are generic. This is the one room on the internet dedicated entirely to the sub-30,000 SF multi-tenant industrial space, and the people here range from experienced operators to first-time investors asking sharp questions. That mix is what makes it valuable. The single most important thing you can do right now: Introduce yourself in the Member Introductions discussion thread. Tell us who you are, what market you're in or interested in, and where you are in your journey - whether that's closing your tenth deal or researching your first. The people in this room are your future deal partners, your sounding board, and your competitive edge, but only if they know who you are. How to get the most out of this community: This community lives and dies by what its members put into it. The feed is where the real value is. Post a deal you're evaluating and ask the room what they think. Share a market observation that others might not be seeing. Ask the question you've been stuck on - there are no dumb questions here, only expensive lessons you can avoid by asking first. Answer someone else's question with what you've learned. Challenge an assumption. The more you engage, the more this room gives back. Post in the right category — Market Discussion for trends, observations, and debate. General Discussion for everything else. Member Intros to tell us who you are. Sharpen your fundamentals: The Classroom has a full six-module course - the Small Bay Industrial Investor Toolkit - covering everything from asset class fundamentals and deal underwriting to BRRRR strategy, value-add execution, capital structuring, and deal sourcing. Each module includes a downloadable checklist you can use on your next deal. Work through it at your own pace, and bring your questions back to the feed.