Thereâs nothing wrong with a âpitchâ. Where would we be if nobody âpopped the questionâ on one knee? Itâs a matter of timing and sequencing. Pop too soon, âHello. Would you like to make a baby with me?â, and youâre a buffoon. Wait too long⊠And the girl/guy gets away. Now⊠In sales⊠This is LESS about timing and more about sequencing. You can go from cold to sold in 3 months or 3 minutes⊠IF you nail the sequence that creates demand. When you become practiced in the sequence⊠Your create demand ON DEMAND mojo rises. You create opportunities on demand. Then YOU choose from a cornucopia of choices. You become the CHOOSER! You make the rules. You set your own prices without regard to the competition who are forced to lower prices because they donât have enough opportunity to choose from. In the book I talk about the most critical thing that needs to happen before the pitch. âNever pitch your prahdukt before theyâre presold on the plan.â This keeps you out of the buffoon zone of pitching too soon. Iâm wondering if youâd like to go deeper? On creating demand on demand? On enjoying the freedom of a chooser with an over abundance of opportunity? Rooting for Ya, Travis