I’m currently in the middle of a full site redevelopment project. The SILO is rebuilt. The supporting articles are mapped. The blog calendar is in place. Now it’s time to structure the GEO stack. In today’s Office Hours, I’ll walk you through the exact process I’m using to:• Identify which GEOs to target• Map out 6 months of GEO-focused content• Organize and document the entire plan inside a simple tracking spreadsheet This session is not theory. It’s an inside look at a working project and the process behind it. You’ll see the shortcuts, the structure, and how to apply the same framework to your own site or client builds. If you want to understand how to do GEO stacking without guessing, I’ll see you inside. Link is inside SKOOL on the Calendar 11am PST 2pm EST

Hey there! About a month ago, I sent an email and posted here asking if you'd be interested in a deep-dive live session on what AI is doing to local search. The response? Over 200 replies in just a few days. So Mike and I built it. Introducing the Local AI Visibility Bootcamp — LIVE on Zoom, Saturday, June 28. This is not another generic SEO session. This is about the invisible shift already making your Maps rankings and website traffic fall off — while AI tools like ChatGPT, Gemini, Perplexity, and even Alexa/Siri start recommending other businesses in your place. We’re going to show you exactly: What AI Overviews, chat tools, and voice assistants are already doing to local search How to get your business or clients recommended by AI — not replaced The Local AI Visibility Triangle framework we use to make local businesses show up in AI results, not just Google How to build your first AI-ready asset (with proper schema!) live during the workshop This is live, hands-on, and mission-critical. And seats are limited. 👉 Reserve Your Spot – Only $129 https://www.mapsliftoff.com/ai-visibility-bootcamp-live If you’ve felt like your SEO tactics are becoming less effective… they are. This bootcamp will show you why — and how to stay ahead before it’s too late. Talk soon, Brian & Mike Maps Liftoff Team P.S. Can’t make it live? No worries — all verified attendees get the full replay and downloads.

Hey there, This might be the most important post you've read in the last year. There’s a massive shift happening right now in local search — and most agencies and business owners have no clue it’s already affecting them. It’s not just about Maps rankings or website traffic anymore. That was the last game. The new game? AI-driven platforms — like ChatGPT, Google’s AI Overviews, Perplexity, and Alexa — are now answering people’s local questions directly… ...without showing your website. ...without showing your map listing. This is what’s called a zero-click search — and it’s exploding. And not just on Google, but directly in chat bots. Soon, most people will only get their answers inside a chat bot. No one clicks. No one visits. They just read the answer and move on. The Big Fat Problem: If your business — or your client’s — isn’t showing up in those answers, you're gone. No clicks. No calls. No visibility. Just… missing from the conversation entirely. And here’s the kicker — you won’t even realize it’s happening. Your rankings might still look fine. Your site traffic might not tank. But leads will slow down. Clients will start asking questions. And you’ll have no idea why. This is exactly like the Maps vs Organic wake-up call back in 2016 or so, but now it’s happening across every modern search surface — and it’s spreading fast. We’ve been thinking about putting together a low cost training that shows what’s really going on here — and how to fix it before it’s too late. If we did that, would you want to see it? Just hit reply and say “interested” if this sounds like something we should put together. Warmly, Brian and Mike Maps Liftoff Team

Got a question. I had the paid maps training for a long time . I understand there is a new updated training. Approximately how much is change? Im just looking for information as to do I need the new training, what is the benefits and features. Thanks, everyone. P.S. Is there a video or some kind of explanation that someone can reference me to?

I just found an incredible tool that's been a total game-changer for explaining concepts to clients. It's called Napkin.ai, and the best part? It's completely free! This tool makes it super easy to create stunning visuals that help illustrate even the most complex ideas. I’ve been using it to build visuals for SILO architectures, and it has made my client communication 10x more effective. Check out the visuals I’ve attached! These SILO diagrams were designed for some of my Inner Circle members to use when explaining website structures and content strategies to their clients. Whether you’re building SEO plans or discussing site architecture, this tool simplifies the process and adds that “wow” factor to your presentations. Pro Tip: A clear visual doesn’t just look good—it boosts understanding and trust, making your pitches and strategies far more compelling. I built all 3 of these visuals in under 5 min.