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The Deal Engine

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6 contributions to Landman Community
Monday Q&A Live Stream. 5pm ET TODAY!
Live Stream Link: https://meet.google.com/bfr-chtt-ebt Today, 5pm Eastern Got any burning questions? Need me to review your deal? Having trouble picking markets? Whatever it is, bring it through. Action always! See you there!
Monday Q&A Live Stream. 5pm ET TODAY!
0 likes • 8d
I was going to jump on. It says the link is not valid. I did not have any questions just wanted to listen in. Barely starting my land journey.
0 likes • 8d
@Clay Hepler Forgot to tag you in my previous message.
How Do I Choose the Right Marketing Channel?
Most people pick a marketing channel based on what they've seen someone else do. That's a mistake. Every channel has a completely different cost structure, lead volume requirement, and ROI profile. What works at $50K/year doesn't work at $500K/year and vice versa. Here's what the numbers actually look like for texting at a $50K/month profit goal, assuming texting: Deals to close: 3 Close rate: 60% Deals to lock up: 5 Records texted per month: 100,000 Texters needed: 2 Monthly cost: ~$8,520 Cost per closed deal: ~$2,840 ROAS: 704% That's the math built backwards from your goal. Not a guess. Not what worked for someone else in a different market at a different scale. Inside Deal Engine we built a full calculator that covers texting, direct mail, and cold calling side by side. Plug in your profit goal, close rate, and average deal size and it tells you exactly what each channel costs to run, how many leads you need per day, and what your ROAS looks like. Which channel are you currently running and are you actually tracking your cost per deal? Drop it in the comments.
0 likes • 27d
This is great info! Thanks @Clay Hepler
Member Workshop. SUBMIT YOUR BLOCKERS 🚨
I want more from you! I want to know the one thing blocking you from your next deal in your Land Business. By now you know of the upcoming deep dive Workshop and the competition tied with it. I've seen comments come in already and I know there's more. You tell me the thing that's stopping you from getting your next deal and I'll personally solve it with you, live, during the workshop. Is it dispo? Are you struggling with selling/closing? Not sure what systems to use? Whatever it is, let me know and I'll give you the solution. Remember, the winning comment gets a 1-on-1 call, with me, where you get to pick my brain even more as you journey on with Land. Drop down your comments below. Competition closes in just under 48 hours🚨
Member Workshop. SUBMIT YOUR BLOCKERS 🚨
1 like • 29d
Hey there! I subscribe to Deal Machine monthly and have calling agents that use a dialer for my hubby’s construction company. Thinking I could do something similar with land. But need to learn myself to be able to teach. Find it might be more affordable than mailers? Approx $1k/mo for one agent. Is that too high or fair? Not sure what to pay per set appt? Still unsure about texting, what data does everyone use? I was under the assumption that the people you text have to be opted into an email/text list. Lots of restrictions. If going with mailers what would be the minimum sent out per month to land 2-5 deals? Cannot drop $5K per month at this time. Main concerns that I currently have.
From Golden Handcuffs → Land Investing (+ creative finance)
Name: Kay Walker 📍Location: Charlotte, NC Background: IT Project Manager turned STR operator — built a pretty large short-term rental business across NC and GA, scaled it over almost six years, and somewhere along the way realized I'd built golden handcuffs for myself. Huge staff, huge overhead, and a business that was taking energy instead of giving it. So I burned the boats (sold a portion of it), went all in on land in 2024, and genuinely haven't looked back. Current Stage: Full operator mode — in-house direct mail (I design, print, and produce everything myself out of my Charlotte offices), taking title, doing light improvements/value add, and creative finance on the acquisition side. Creative finance in particular has been a game changer, it's opened the door to larger deals and reduced capital costs in ways that straight cash offers just can't. A big focus of Q1 this year was bringing dispositions fully in-house, and that overhaul took real energy... but it was absolutely worth it. Removing that outside dependency has eliminated so much friction, kept more money in the business, and made the whole dispo process move faster. Vertical integration is real. I'm also a licensed NC broker, which helps more than people realize. Still intentionally lean on the team side, and I like it that way (Me, local TC + part-time mail guy). I focus on mid market deals, from $40k to $600k range (market value)... My business (and small team) is extremely localized, which I think is one of my advantages. My weapon of choice: Direct Mail 💌 (always has been) 90-Day Goal: Tighten my dispo process and cut my average days on market significantly — I know it's a bottleneck and I'm locked in on solving it. Biggest Challenge Right Now: Building systems fast enough to protect my time without losing the quality control that got me here. That tension is real. What I'm Looking For: Community, honestly. I believe deeply in operating from a place of contribution — showing up to add value first, not extract it. Since jumping into land, some of the most incredible people I've ever connected with have come through this journey — especially women entrepreneurs I would have never crossed paths with otherwise. That alone has made it worth it.🥂
1 like • May 13
Hi Kay! Just read this message. You have so much knowledge to offer and I see you committing to always having an open mind. Smart lady! We will never know everything and times are always changing. We have to evolve or we'll get left behind. Thank you for providing your background. It really gives us a peek behind the curtain. If you don't mind I would love to DM you, just getting started myself. I am an agent in Texas so it sounds like that may give me a leg up. All the best to you on your continued journey with land!
New to Land, Not New to Real Estate
Name: Jennifer Location: Austin, TX Background: I currently supplement/estimate for restoration contractors all over the US, been a licensed agent since 2008, newly running a 2 agent cold calling agency for my husband. He too is a restoration contractor. Would like to add an agent or two for calling/texting on land. Current Stage: Brand new to land, have completed 0 deals. 90-Day Goal: 30K profit/month - 1-2 deals per month to start out then ramp up from there Biggest Challenge Right Now: Once I get the lead moving into the offer stage and having someone fund the deal or knowing where to find a buyer quickly. Would prefer to wholesale. What I’m Looking For:(Networking, JV partners, accountability, etc.) ALL OF THE ABOVE
1 like • May 12
@Austin Reese Hey Austin! I’m still getting reacquainted with the real estate world. I’ll definitely reach out to you once I get my feet a little more wet with land transactions. How long have you been doing land deals?
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Jennifer Koger
1
1point to level up
@jennifer-koger-2882
I am new to this arena and looking to scale my skills to assist other companies.

Active 9h ago
Joined May 5, 2026
Austin, TX
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