last case study i did, you liked it. here is one more. this time it's actually anti-case study: what i do not recommend doing. shout-out to @Des Dreckett - founder of the Content Revenue Lab - who brought this to my attention. let's meet Dee: - Dee has (had) Undeterred community on Skool - it used to be a free community, when i joined. and it had i think 800 or more members (can't remember) - he was trying to sell high ticket 1:1 or group to his members then, Dee went on a wild hunt 🏹 - he decided to remove all inactive members and got it down to 250 members or smth, cause he said he is not interested in lurkers and it should improve engagement and ranking of his community (that failed) - then, he decided to make his free community paid, and turned it into $75 /month - promising to kick ppl out shortly , if they don't want to pay. at this point i left. (that did not work either, apparently) - today, now, he decided to pause/close his community permanently i do not know exactly what was/is going on in Dee's head. i can only infer from what i see from the outside. ‼️ what we all can learn from this case study‼️ what i see, he was pretty consistent on Skool - posting, commenting, participating in other communities. he invested a lot of his time & energy on it. but i think here is where he went wrong: he thought he can sell high ticket right away and he expected different conversion numbers/ conversion time. and he did not have a clue how community plays a role in his business model/funnel when i observed Dee, i noticed too much agony, unrealistic expectations, and just lack of basic marketing and business strategy. sorry, Dee (he left my community btw). the bottom line: - he worked on tactical level, strategy piece was missing - the expectations were off base - nurturing takes time, long, long time - maybe the community vehicle is not the right vehicle for him and he needs to find a better one - final point is, he says he will do content instead. if he thinks content game today is easier - good luck!

last couple of days were brutal. - first, the news about "Growth Boost" function (do not get me started) - then, tomorrow's debate being on a brink of complete failure (it will happen, but it took some effort) - and now, i got this member 🤦🏻‍♀️ from "Skool network" - ALFA MALE IN 30 DAYS, really?! it was the last straw. can i just go and scream, like really, really loud?? to be back, a nice happy smiling Lidia after that ps this is your permission to vent. no judgement pss ppl like this, get banned right away, no explanation. you can do that too.

As a mom, I realized I wasn’t just tired. I was overstimulated, mentally crowded, emotionally full, needed by TOO MANY people all day… then expected to somehow relax at night like nothing happened.😩 And honestly? I got tired of carrying the entire day into my nights. So, I started creating small nighttime rituals that helped me emotionally decompress, soften, breathe & FINALLY come back to myself again 🤍 That’s how I birthed The Soak Lounge™ because I want to help other women do the same. I’m not just speaking of self-care, just baths and no NOT therapy…. More like: ✨ nighttime emotional relief ✨ quiet rituals ✨ soft luxury restoration ✨ helping women stop carrying the day into their night So, my questions are: 👉🏽 Does this niche feel CLEAR to you? 👉🏽 Does it feel unique/different? 👉🏽 What immediately comes to mind when you hear it? 👉🏽 Would men also benefit from this experience from their partners? I genuinely feel like this is deeper than “wellness” or “bath content,” but I’d love honest outside perspective 🤍

🔔 Quick reminder: I watch Skool news for you, put it in the Vault (if you want to watch it later and need one place to find it) and let you know what's important. How cool is that??? Deserves a like!!! Skool News #57 is out and in the Vault. Here's what important: - now Discovery page shows not just TOP (big and big) but also TRENDING. Trending - are communities that are new and hot, so there is something going on there (I assume lots of group activity, to be confirmed). - Trending /Top is showing in the overall rating on Skool and in each Category - Trending will be updated every 24hrs. It is good and bad. Good - you have a chance to get into Trending every 24hrs. Bad - you get there once, and can be gone forever, unless you give the algo the reason to put you into trending. So, it's a treadmill. - They said that ppl doing "sketchy stuff" will be downgraded. I wish we learn more, what "sketchy staff" is??? Welcome to ask that in Skoolers, if you are not afraid to get banned - There is a better filter menu on Discovery - hopefully, it will help our potential members to find us... not sure, honestly - Skool is working on Languages and Currencies. So, let's keep watching - GOSSIP/Secret project: Skool is trying hard to send traffic to our communities from search, and even running ads. I HAVE TO ADMIT: it is super cool!!! What's your take on the above? PS and it's a big PS. Don't get upset about your current ranking in the category: - Categories are going to change at the end of this quarter (once Skool games are done). So, hopefully, there will be less competition in some categories - With the keywords and search improvement, you should not worry about TOP or TRENDING so much so, but rather - if you search for your key keywords, what's your place? See mine in the comments PSS We all got our ranking messed up during the first 24 hours after the update. My ranking went from 500 to 1450 (((( But next morning, it went back to 500. So, please breath and calm down. The guys are cool, they will figure it out.

I'm coming up on a year on Skool, and I've been on a lot of 1:1 calls. Synthesizer community really is big on calls and I started in there almost immediately when I got the ball going. This week I had a 1:1 with Lidia about my business and it was the best call I've ever had since being on Skool. What a breath of fresh air kind of experience. I kinda have my guard up when talking to people about my real BTS with business and life. They impact each other big time for me as of late and my nervous system just felt safe with her so I opened up. I realized that I can stop fearing the outcome of being myself or sharing too honestly. You can cut through the noise of "people bs" and maybe at first it will feel like you are repealing people. Our conversation reminded me of the good in humanity and people. It as a background lesson in being authentic and how to get to know people. Lidia wasn't trying to get me to do anything nor did she ask me those scripted questions I'm so use from others. It wasn't just her genuine professionalism I could sense, but her humanity and her style in leading and coaching totally resonates with me. This week I'm focusing on actually inviting people to my community especially when it is absolutely appropriate. lol and implementing daily how I can make things Fast, Simple and Fun in my community and business.