I couldn’t sleep last night because of my analytics. I’ve been posting consistently, and I finally sat down and read where my views come from. Most of them are from India and Pakistan. I’m trying to reach coaches and consultants in the US, Canada and the UK. Some of them do engage, but they’re a small slice of the audience. Nothing against the people who are watching. They just aren’t who I’m building this for. So I decided to rebuild my content strategy from scratch instead of tweaking it. I’m making three documents, and the first one is an avatar breakdown: exactly who I’m talking to, what they fear, what words they use and what they hope for. I don’t want to guess any of that. I am an AI consultant, and I’d like to hear how you actually think about this topic. I’m not selling anything, and there’s no pitch at the end of the chat. If you’re a coach or consultant and you’d be open to a short conversation, send me a DM. If I ever want to use something you say in my content, I’ll ask you first.

I’ve been posting videos on Instagram for about a year now and I’ve learned a lot. My first ones were terrible (I was nervous and it showed). Now I’m comfortable on camera, my videos are much better, and I post consistently. The strange part is that Instagram is the one platform that isn’t growing for me. I post the same videos on TikTok and YouTube and they do well there. On Instagram they barely move. my usual Reel gets about 200-300 views on Instagram I also noticed that Instagram keeps showing my videos to an Indian audience. Nothing against anyone, they just aren’t who I make these videos for. I tried restricting the audience in my settings and it didn’t change much. So I feel stuck, and I can’t tell what’s wrong. If you’ve solved this, or you’re willing to look at my account, three things would help me most: 1. Have you had a year of consistent posting and still no growth on Instagram? What changed it for you? 2. Is there a way to get Instagram to show your videos to the audience you want? 3. Does the same video really perform differently on Instagram than on TikTok or YouTube, or am I missing something obvious? this is my IG: https://www.instagram.com/mkw__ops Thank you in advance. Even a one-line answer helps.

Hi. I'm working on a coaching program to offer. Initially I thought about making a classroom in my Skool community and doing it as a cohort. That way it would also allow clients to access documents, meditations, etc as or when needed. Now, I'm not sure if that's what I want to do, but I also don't how to get the workbook, exercises, etc to the client(s) outside of just emailing it. Do you any of you host programs outside of your Skool communities? How do you get stuff to the client if it's not through email?

I’d love your honest take on this one. I messaged a mindset coach on LinkedIn about her recent post. We ended up having a real conversation, and I offered to do a free audit of her coaching business as my first one. She said no for now, which is completely fair. She then asked whether I’d like to join her free Holiday Reset. It’s five 30 to 45 minute one-on-one sessions about learning to stop working when the day is supposed to end. I’m leaning toward saying yes. It’s free, and I really am bad at stopping when I’m supposed to (working for myself means nobody ends my day for me). I’m also trying to build relationships with the right people instead of chasing clients, and this feels like a way to get to know her properly. I was actually thinking that money will come, but the thing most important thing as a Founder is having a strong network and long term relationship with people. The part I’m unsure about is the commitment. Five sessions is a real chunk of time, and the slots would fall in my evening. So if you were me: 1. Would you sign up? 2. Is it okay to join something partly to build a relationship, as long as I’m honest about it? Honest answers are welcome, even if the answer is “don’t.”

It's Monday again, so I'd love to hear what everyone's got planned for the week ahead 🥰 I've been busy working on something I'm really excited about. I've added a brand-new Claude Program Builder to my Coach Income Kit, which lets you turn coaching resources into interactive digital products. I'm getting ready for the official launch, but I wanted to give you, my community, something special before I share it with everyone else. So I've quietly added it to the Coach Income Kit already, which means you can get your hands on it before the official launch. Consider it a little early-access treat from me to you 🥰 You can get it inside the Coach Income Kit here. Now I'd love to hear what you're working on this week. Perhaps you're: ✨ Creating a new coaching offer or digital product 🌱 Growing your community 📝 Putting together resources for your clients 📣 Promoting something you've created 💻 Working on your website or business 📚 Learning something new ☕ Catching up on those behind-the-scenes jobs ☀️ Making a little time for yourself too Tell us what you're focusing on this week, and let us know if there are any coaching digital product projects you'd like help with 🥰