Hey everyone, Herschy here 👋 This weekend we’re kicking off something really special — and it just so happens to land perfectly with NFL kickoff weekend. 🏈 I’m excited to announce the launch of the Wingman VIP Pass — your exclusive insider pass that puts you closer than ever to everything I’m working on. Be sure to download and get your FREE ACCESS Now while you can. Here’s what the Wingman Pass gives you: - 📲 Mobile access — install it directly on your iPhone or Android device. - 🔔 Instant notifications — get early alerts, updates, and special discount codes. - 🔑 Insider access — see behind the scenes of my business, get beta invites, and exclusive content I’ll only share with pass holders. - 🎁 Member-only perks — deals, discounts, and traffic strategies not available to the public (or even the Skool group). This fall (Q4), I’ll be pushing hard with new strategies to drive more traffic, eyeballs, and clients. If you’re on the Wingman Pass, you’ll be the first to know and the first to act. 👉 ACTION STEPS: 1. Go here right now to download your VIP Pass and add it to your phone: JeffHerschy.com/wingman ( Edit ) Comment DONE! when installed - Thanks @Jeff Thompkins and @Monica Mutemwa for the idea :) ) STEP 2 - > Subscribe to my YouTube channel: JeffHerschy.com/YouTube This is the kickoff, and updates start rolling out next week. Don’t miss it. Let’s crush Q4 together. 🚀 – Herschy

Just wrapped an “initial interview” with my social strategist, Dorien Morin-van Dam. Context: we’re building a CEO-friendly social system you can actually stick to—whether you want to be on camera or use AI to stay off camera. This is the foundation. Fast Summary - Presence > perfection. Block 10–30 minutes on your calendar and show up. Consistency wins. - Think 1:1 at scale. Treat the lens like your ideal buyer—have a single conversation thousands can “listen in” on. - Video builds trust faster. Your face, voice, and mannerisms do more heavy lifting than text alone. - Authenticity closes deals. Use video to “pre-sell” so sales calls are just details and fit. - Leaders lead. When the CEO posts, the whole brand lifts (especially on LinkedIn). - No excuses path. On-camera, off-camera (AI avatar/voiceover), or hybrid—pick a lane and go. Time-Stamped Highlights - 0:00–2:50 Why we’re doing this now (real client project + my “no-excuses” phase). - 2:51–4:33 Dorien: start by scheduling time; treat video like a 1:1 that scales. - 4:33–7:34 Using video to warm prospects so calls skip the basics. - 7:34–11:04 2007 throwback: short “quick video marketing” still works—reels/shorts are just the modern wrapper. - 11:04–14:19 2025 reality: people want people, not logos. Exec-led content = company lift. - 14:19–18:53 Consistency system: batch Tue–Thu, publish Fri; stop over-editing; use prompts or talk points. - 18:53–21:07 Dorien’s track record teaching owners to ship video without panic. - 21:07–end Early access + Wingman details (discount inside). Your 7-Day Jumpstart 1. Block 20 minutes on your calendar daily (make this a non-negotiable). 2. Pick your lane. Keep it SIMPLE. 3. Record 3 short videos (30–90s) answering real buyer questions you get every week. 4. Post 1/day on your primary channel (LinkedIn if B2B; IG/TikTok/YouTube Shorts otherwise). 5. Engage for 10 minutes after posting (reply, connect, DM next steps). What’s Inside the Course

Just filmed a quick 13-min convo with longtime member @Venkat Maddala and… whoa. He quietly spun up a trust-first system that’s pulling real business owners into his world—during normal 8–5 hours—without chambers, cold outreach, or ad spend. Highlights from the clip: - Went from <100 → 6,000+ followers (aka audience of buyers) in ~4 months - Closed 7–8 clients in ~60 days at $100–$400/mo (recurring) - It’s all trust → traction: targeted FB groups, simple posts, compounding engagement - No bots. Real businesses commenting, DM’ing, and raising hands - Works even if you can’t attend local networking (no travel, no random “spray & pray”) If you want us to drop the 5-part training (audience building, group strategy, content that converts, engagement engine, ethical outreach) with blurred proof shots and step-by-step, comment TRUST below and Venkat or I will tag you when it’s live tomorrow. WINGMAN PASS MEMBERS - Keep eye out for an notification :) Let’s close the trust gap and flip the script from chasing to attracting. 🚀

Hey everybody, happy Sunday! Herschy here. Today isn’t just the last day of the month — it’s the start of the final stretch of the year. And if you want to finish strong, you’ve got to decide: 👉 Are you going to be a champion in your business and your life? I’ve been fortunate to win championships before — from golf leagues, to graduating top of my F-16 class, to scaling businesses past revenue marks we’d never hit before. And every single one of those wins came down to two things: Focus + Dedication. The truth? You only have about 90 working days left this year. With holidays and distractions coming fast, this is your window to lock in. What Makes a Champion in Business? 1. Increase Your Value – Don’t be “just the PPC guy” or “the SEO gal.” That makes you a commodity. Champions raise perceived value by building relationships and becoming indispensable. 2. Be Consistent – Champions don’t win by chance. They win by doing the right things, over and over. Just like “75 Hard” for fitness, think of this as your 75 Hard for business. 3. Frame Your Services as High-Value – Stop calling it “blogging” or “ads.” How you name and frame your offers raises or lowers your value instantly. (Pro tip: use ChatGPT to brainstorm stronger names and positioning.) 4. Communicate Like a Champion – Keep your clients updated. Share wins. Make sure they know the value you’re delivering — not just the tasks you’re doing. Here’s the Challenge If you’re ready to dedicate the next 60–90 days to focus, execution, and becoming the champion your clients can’t afford to lose… 💬 Drop CHAMPION in the comments below. That way I’ll know you’re locked in, and I’ll keep dropping content and insights that’ll help you level up before the year closes. The next season of the year starts tomorrow. This is the time to forge yourself into the best version of you — for your business, your clients, and your future. Let’s make these last 90 days the ones that count. Who’s in? 🏆 Put CHAMPION below if you’re with me.