Hey everyone, Herschy here 👋 This weekend we’re kicking off something really special — and it just so happens to land perfectly with NFL kickoff weekend. 🏈 I’m excited to announce the launch of the Wingman VIP Pass — your exclusive insider pass that puts you closer than ever to everything I’m working on. Be sure to download and get your FREE ACCESS Now while you can. Here’s what the Wingman Pass gives you: - 📲 Mobile access — install it directly on your iPhone or Android device. - 🔔 Instant notifications — get early alerts, updates, and special discount codes. - 🔑 Insider access — see behind the scenes of my business, get beta invites, and exclusive content I’ll only share with pass holders. - 🎁 Member-only perks — deals, discounts, and traffic strategies not available to the public (or even the Skool group). This fall (Q4), I’ll be pushing hard with new strategies to drive more traffic, eyeballs, and clients. If you’re on the Wingman Pass, you’ll be the first to know and the first to act. 👉 ACTION STEPS: 1. Go here right now to download your VIP Pass and add it to your phone: JeffHerschy.com/wingman ( Edit ) Comment DONE! when installed - Thanks @Jeff Thompkins and @Monica Mutemwa for the idea :) ) STEP 2 - > Subscribe to my YouTube channel: JeffHerschy.com/YouTube This is the kickoff, and updates start rolling out next week. Don’t miss it. Let’s crush Q4 together. 🚀 – Herschy

First off… no, your Skool account isn’t banned 😄. But a clicky title got you here, and now you get the full story. I took a deep breathe and made a hard call this morning.... Yesterday, something happened that I want to share—not because it’s dramatic, but because it’s the kind of thing we all deal with when running a business or managing a community. The Situation We’ve been DM’ing members about our current “fastest, easiest foot-in-the-door” offer—something I’ve had people come to me asking for. Most replies have been positive. Then I get this: “No. Tired of these low-cost offers and infinite upsells.” Okay, fair. I replied to clarify (there’s usually no more than two offers and asked if they’d prefer a bundle). Their response? “Purchased from Herschy before. Not a fan.” I politely asked what they didn’t like. The reply: “Would not recommend your product.” How I Handled It - Step 1: Pause. I don’t fire back in the moment—I give it 12–24 hours. - Step 2: Research. Checked their history—hadn’t purchased in years except for one old WarriorPlus tool I no longer own or manage. - Step 3: Decide. I realized this wasn’t the type of member who adds value to the group. Constructive criticism is fine—blunt negativity without context isn’t. I removed them from the group. Why I’m Sharing This Because this is customer support 101—sometimes the right move is to preserve the group’s culture and your own energy. I also had two other conversations yesterday that were totally different—respectful, productive, and actually fun. That’s what I want here. Your Turn - How would you have handled this? - Have you ever had to “fire” a client or remove someone from your audience? - Do you agree with putting community health over keeping every single person? Drop your thoughts below. And if you haven’t yet, the AI Branding Blueprint is still at the weekend special—grab it here: JeffHerschy.com/aibrand

Hey everybody, Herschy here — I’m back in Arizona, it’s 108° outside, and I just recorded a quick 7-minute video that I’ll drop here. FRIDAY UPDATE - https://share.zight.com/p9u9KKgm But I wanted to give you a heads-up first. Over the past few weeks, many of you saw me traveling with my family in Mexico. What many of you didn’t see was that I quietly launched a brand-new micro course from a small office side room in an Airbnb — with nothing but my laptop, some early mornings (thanks to altitude sickness), and a challenge I made for myself: “Can I pay for this entire trip by creating and launching a course in under a week?” The answer: Yes. Actually, $14,991.01 yes. Built solo. No fancy gear. No team. Zero live delivery needed. So now I’m sharing the full system that made it possible. I call it: The Travel Income System http://travelincomesystem.com/ It’s a 2-part live training showing exactly how I: ✅ Took an idea from concept to cash ✅ Used AI tools to build fast ✅ Created a challenge-style launch ✅ Delivered it via Google Docs and Skool ✅ Paid for my trip — before the trip even ended Tomorrow, I’m opening access to the live course at a 72-hour early-bird rate — 60% off. If you’ve ever said: “I want to launch something, but I don’t have time, a team, or a big setup…” This is your moment. Type “travel” below if you want early access. I’ll DM you the link before it opens to the public. Let’s build your Travel Income System together. -Jeff Herschy

Happy Friday everyone! Now that I am home again for the week, I figured I would shoot out an update after hopping off an update call with one of my clients that we are implementing EXACTLY what we are teaching you here in the group. Here’s the wild part…This higher end client is now getting consistent organic leads again — not from ads, not from cold calls — from the same Rank Rocket strategies we we’re teaching you last week. I can't say his exact quote - NSFW - but needless to say a bonus of 4 NFL club level tickets with parking and food on the 50 yard line is a good gauge if he is happy with me or not. As of this week they’ve got a real Q3 content calendar locked in. We’ve got anonymous site visitors turning into real leads with names, emails, and LinkedIns. And now we’re warming them up automatically using... you guessed it: Lead Reactor! https://jeffherschy.com/reactor-replay This isn’t theory. This is the same system we’re testing, tuning, and using live — before we ever teach it. We’re not just handing out SOPs and checklists...We’re showing our work. In PUBLIC. You get the real-world playbooks. SEO and Outreach! Want the blueprints? I've got em! 🚀 If you’re doing SEO for clients (or want to offer it at premium pricing without getting overwhelmed), go here: https://GetRankRocket.com→ Rank Rocket helps you deliver high-retainer SEO results fast using AI, even if you’ve never touched SEO before. We even taught not 1 but 2 complete SEO newbie staff members to get it to work. ⚡ If you want to turn cold or warm leads into booked calls using cold email + SMS (without spamming), go here: https://jeffherschy.com/reactor-replay→ Lead Reactor shows you how we’re getting 98% delivery + up to 58% open rates and real conversations from people already on your site. Both of these are live, working systems we are using and selling to clients. Now you can too.

I haven’t posted a video in a few days—been deep in client work. One of my top-tier clients (we’re talking five figures/month) just asked me to build a second premium website to target a new ICP. Why? Because the first one worked. They also just signed on for Data as a Service, where we generate buyer-intent leads and handle the outreach. We’re not selling “a box.” We’re solving real business problems. And that got me thinking… Too many agency owners still operate like the handyman. 👉 Driving the 1996 Ford Ranger 👉 Stickers on the side 👉 On-call, underpaid, and undervalued 👉 Doing everything but owning nothing We’ve all started there. But the goal is to become the General Contractor. The person who: ✅ Gets paid premium to manage the project ✅ Doesn’t do the plumbing—but knows the best plumber ✅ Talks to the client once—handles the rest behind the scenes ✅ Delivers results through leveraged talent, not just time Right now, I’m doing five figures a month in SEO—and I’m not the expert. I’m the connector. The orchestrator. The GC. So here’s what I want you to reflect on this weekend: Are you still the handyman? Or are you becoming the general contractor in your agency? Drop a comment below and let me know. 👇 And if you want early access to the behind-the-scenes interview with my SEO partner (the one driving those 5-figure retainers), just comment SEO below and I’ll send it to you before anyone else gets it. Let’s level up together. Enjoy the holiday weekend and remember what it’s really about. —Herschy