Your Social Media is a Business Card
Your social media isn't just entertainment—it's your digital business card, your online resume, your credibility statement. When you're out there making real estate offers, talking deals, positioning yourself as someone worth doing business with, understand this: they're going to look you up. They're going to Google your name. They're going to scroll through your Instagram, check your LinkedIn, see what you're about. And if all they find are party pictures, vacation shots, and random nonsense, you just killed your credibility before the conversation even started. Stop obsessing over follower counts. Numbers don't close deals—trust does. And trust comes from consistency, professionalism, and showing people you're serious about what you do. Document your journey. Share your wins, your lessons, your process. Take videos of properties you're analyzing. Post about market insights. Show the work behind the deals. You don't need to be a performer or put on some fake personality. Just be authentic and consistent. If you can educate while you document—perfect. If you can entertain while you educate—even better. But at minimum, just share the real work you're doing. Show people you're legitimate, that you understand the business, that you're someone they can trust with their biggest financial decisions. Your content should support your story, not contradict it. Every post should reinforce that you're a serious professional who knows real estate inside and out. Because when that seller, that investor, that potential partner checks you out online, you want them thinking "This person knows what they're doing" not "What was I thinking?"