Top 10 things to test to get your sign up form to 10%+ submit rate!
1. Always test the offer. It doesn't have to change but it could be wording or dollar off instead of % off. Dollar off starts working around $25 off. 2. Collect name or not. this is a good one as a lot of people don't like submitting their name 3. SMS mandatory or optional. 4. Get a bigger discount for SMS. This increases over all sign ups including email 5. Huge wording on the offer. Make it so obvious they read it before they can close it. 6. Timing split tests are a must. between 5-20 seconds. 7. If you don't use the micro commitment quiz then test something like "Do you want a discount?" then have Yes and No 8. Test the wording of the language on the no. Try "No thanks, I love paying full price". 9. Test inserting some wording around what they will receive. Something like "We only send NICHE related emails. Unsubscribe Anytime" 10. Grey out the X close button as much as possible or simply remove it and only have the No option.