I made a decision recently. I accepted an opportunity that, on paper, checks a lot of boxes. A place where I can actually make an impact, help drive growth, and pass on what I’ve learned over the years. But just as important, it gives me the space to keep building this community the way it deserves to be built. That matters to me more than anything right now. Long term, this will evolve. At some point this community will shift into a low-cost membership model so I can go all in here, expand the reach, and work with other organizations who need this kind of support. But we’re not there yet. Right now, this is about growth, connection, and building something real with the right people in the room. And if I’m being honest, even when something looks like the right move…there’s still that voice. The one that questions it. The one that wants to stay comfortable. The one that says “what if this doesn’t work?” That never really goes away. So I’ll throw it to you guys. Where in your life have you felt the pull to take a chance but held back? What’s actually stopping you from stepping outside your comfort zone? Let’s talk about it.

On this morning’s call, Hance dropped three book recommendations that have stood the test of time. Different styles, different stories, but all of them hit something important about resilience, purpose, and how we choose to live. Your challenge this week is simple. If you don’t already own one of these, grab a copy and start reading. Even 5–10 minutes a day. The goal isn’t to finish it this week, it’s just to start putting better thoughts in your head than the noise we usually scroll through. Meditations – Marcus Aurelius This is the private journal of a Roman emperor trying to be a better man. Short reflections on discipline, responsibility, dealing with difficult people, and controlling what you can control. It’s one of the foundations of Stoic thinking. Endurance – Alfred Lansing The true story of Ernest Shackleton and his crew after their ship was crushed in Antarctic ice in 1915. Stranded for nearly two years in brutal conditions, yet every man survived. One of the greatest stories of leadership and resilience ever told. The Alchemist – Paulo Coelho A short story about a shepherd chasing a dream that keeps calling him forward. It’s about purpose, courage, wrong turns, and learning to trust the path life puts in front of you. Your challenge: Pick one and start reading this week. Then come back and tell us which one you chose and why. If you’ve already read one, share what stuck with you.

I have noticed over a really long time that my behavior is very rigid around work accomplishments but no so much with personal things. I am on a mission to solve for this. I know my home life can improve in this, My relationships will improve, The shear volume of things I can get done will improve just as a result of a bit of intentionality around my schedule. Why would I care about the volume of things...? Well, because - and here's the transparency part.. At work and at home(personal) there is a vastly different result that I can see is a result of a vastly different approach. At work there's a MUST around work responsibilities. Personal, not so much. At work there's urgency. Personal, not so much. At work there's the need to be recognized for getting it done. Or atleast for not falling behind. Personal, not so much. My family depends on me to get to work, consistently, to get it done, to strive higher, and hopefully bring home some bacon. And so in using a reference to some words shared on the call today... I am picking up my anchor and putting in a difference place. The anchored location has been comfortable and I'm seeking some discomfort and looking for some wins in this. Why? What's the tangible goal? Where will I be after this? I have entrepreneurial ambitions that fall way short of seeing results. I see it repeatedly for me. And with that reality I have been measuring it for the WHAT WHY and HOW. This anchor-moving is the HOW. A repositioning for me. The WHAT is to visualize the goal (the routines in place that is "running a business"). This goal, when it's clearly defined by the steps necessary to make it operate... it's creates it's own urgency and fundamentals in routines. At work it's naturally the way I operate and so I realize that it's not for lack of being able to operate, but rather that I just need to operationalize it. WHY? It's not been happening because of my approach. Because damnit, I want to win! Results may vary...

Tyson finally using the cold plunge after looking at it since last Saturday morning setup. Thanks for the inspo Kevin.

Behind the scenes I’ve been building out tools and resources for this community. The goal is to turn this place into more than just a feed where we post and chat. I want this to become a toolbox you can come back to when life starts kicking the shit out of you. Some of the stuff already in the works: • The First 7 Days – Start Here orientation • Lessons around journaling, mindset, discipline, and getting your head straight • Frameworks based on the stuff we talk about on the calls • More practical tools you can actually use when you’re in the middle of a rough stretch The big change right now is this. I actually have time to work on this properly. Which means I can start building this community into something real. Something solid. Something that actually helps men. And I want to say something else. Thank you to every guy in here who has shown up and gone all in. The vulnerability on the calls, the honesty in the posts, the willingness to talk about the hard stuff… that’s what makes this place different. Most men keep that shit buried. In here, we don’t. We talk about it. We deal with it. And we help each other through it. We’re just getting started and there’s a lot more coming. And if there’s something you want to see in the classroom or resources you think would help the group, speak up. This isn’t just something I’m building. We’re building this thing together.