Goal: Determine outreach/marketing schedule within current multi-focus opportunity. Blocker: Nothing at the moment. Need: Nothing at the moment.

I’m sure I’m not the first one realizing this, but the more different types of people you work with, the more you start to see who is a good fit and who isn’t. The perfect-fit client will be so happy with the results that they’ll come back for more. So a $100 client turns into $1000 for me instead. Also, offering things for free is a must. I call it the pizza effect. If you’ve ever been to a pizzeria in Sweden, the guys working behind the counter will joke with you and take care of you in a way that makes you want to go back. At the end of the day, I’ve noticed that some of my older clients come back because they enjoy working with me and because, at times, I’ll offer free services and handle things for them. I know most people hate offering free things, but it’s a huge unlock if you can do it. I worked for free for 3 months and got a $1500 contract afterward, plus shares in a company. If you’re the type of person who can overdeliver while working for free, and you’ve done it before, keep doing it. Besides that I'm in a perfect loop of do more > get better > client gets happy > clients come back and order more