Hey guys, Ive just uploaded a new lesson HERE that I wouldn't mind getting some feedback on. It covers the process involved in terms of establishing market fit. Establishing market fit is essential because it validates that a service solves a real, significant problem for a specific audience willing to pay for it. This is core to the fundamentals of the topic being covered in this module - positioning.

Hi all, Interested to hear how anyone is currently tracking (and reporting) ROI from Google Business Profile optimisation activity. I already report on calls (which I can do using GBP performance reports) and clicks (also through GBP’s own data) but if I want to report on true ROI I need to know what happens post-click. For instance do they submit a form, click to call, sign up for something, or whatever. @John Romaine has mentioned callrail and what converts which I’m looking at, but I don’t want to mess around with the client phone numbers (with NAP consistency in mind). How are you doing this? And are you taking this further, for instance by integrating with CRMs to monitor sales performance from those enquiries? Thanks in advance

Alright, given it’s a new year, I want to share what I think everyone in here should be doing right now — not theory, not motivation… just practical stuff that you action right now. The objective is simple - reduce the noise, make more by doing less. You want to INCREASE income, and DECREASE outgoings. You should also be thinking about decluttering - everywhere. Your agency, your team, your client base, mentally - everywhere. It's time to clean up the mess and get serious about kicking ass in 2026 - no excuses. 1. Cost reduction – do a proper audit The first thing I’d be doing is a full audit of every single expense. Software, subscriptions, freelancers, contractors, random tools you signed up for “temporarily” and never cancelled. A lot of you will be bleeding cash everywhere through small monthly expenses that don’t feel expensive, but add up fast. Ask yourself: - Do I actually use this? - Is this going to help me reach my goal, or is this purely a distraction? - Does this directly help me acquire clients and make money? If the answer is “probably not needed,” cut it. Cleaner expenses = cleaner margins = less pressure. Once you have done this - share just how much money you've saved yourself below. I have just spent the past 3 weeks doing this and saved over $3k in outgoings. Most of it was absolute bullshit - $20 here, $90 there. Get rid of it! 2. Service reduction – you don't need 35 different services! Most agencies think growth comes from adding "more stuff". In reality, all that's doing is causing stress, complexity and chaos. Go through your services and identify anything that: - Takes a lot of time to deliver - Is hard to standardise - Requires constant hand-holding - Generates low profit relative to effort These services are keeping you stuck - get rid of them! Removing one high-effort, low-return service often has a bigger impact than adding a new one. Less complexity = better delivery and better margins. Most of you could be doing $1M a year with just ONE service offering.