19d • General discussion
Tracking ROI from Google Business Profiles
Hi all,
Interested to hear how anyone is currently tracking (and reporting) ROI from Google Business Profile optimisation activity.
I already report on calls (which I can do using GBP performance reports) and clicks (also through GBP’s own data) but if I want to report on true ROI I need to know what happens post-click.
For instance do they submit a form, click to call, sign up for something, or whatever.
has mentioned callrail and what converts which I’m looking at, but I don’t want to mess around with the client phone numbers (with NAP consistency in mind).
How are you doing this?
And are you taking this further, for instance by integrating with CRMs to monitor sales performance from those enquiries?
Thanks in advance
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Tracking ROI from Google Business Profiles
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