An AI startup from San Francisco we worked with had amazing tech but struggled to get calls booked. Emails? Ignored Ads? Costly They tested 500 targeted SMS messages to leads in relevant industries, within a day 12 replies rolled in. Two weeks later, they closed 3 demo-to-paid conversions. Their CEO said, âWe underestimated how personal a text can feel at scale.â They now consider SMS as their first-touch channel. The insight? Tech alone doesnât sell- accessibility does. Small, fast and consistent actions outpace complex funnels. Texts gave them a direct line to their prospects, cutting through the noise of crowded inboxes and expensive ads. Another win with this channel proves that sometimes the simplest approach is the most effective.