My name is Chad, and I own an indoor plant shop in Vancouver, Canada called Frondly. We also have an e-commerce store (frondlyplants.com) and a B2B design/ install service for retail stores and offices. We are as much of a home decor store as a plant shop and we specialize in low maintenance plants targeted at beginners and people who like plants but either don’t have a lot of knowledge or don’t have a lot of time to care for them. A lot of our customers have identified with the Plant Killer title so if I was to sum up our niche it might be the plant store for plant killers. My areas of expertise are brand, merchandising copywriting, storytelling, customer service, and sales. Anything creative or to do with people I’m quite handy. My biggest weakness and challenge: finance and getting the business profitable. We do have decent margins (57-58% gross) but rent here is very high and we spend a lot (probably too much) on advertising. Number 1 business goal right now has to be increasing top line revenue and profitability and reducing our reliance on Google ads. Looking forward to learning from you all!

Maximize profits without losing customers: Learn how to intelligently set a minimum order threshold for free shipping! 📦💡 In this lesson, I do a relatively deep dive into setting a smart free-shipping threshold on your ecommerce store, with real examples from my own new store. >> https://www.skool.com/indyretailmasters/classroom/07289ac9?md=e631f70f88474580ab386b51c40028fe Also available by going to Classroom >> Ecommerce More lessons coming up soon!

Hello everyone, you should now see a series of new video lessons available, in "The Path to (Super) Profitability) module, with templates that you can access and use to create your growth or profitability strategy for Q1 next year. In these videos, I walk members through the process that I used to take my previous company from a 0 users, 0 revenue and $0 valuation to 400k users, $57k per month in revenue and a $23m valuation in 18 months. I've also used this strategy process to develop growth strategies and marketing strategies for prior clients, and the ecommerce business that I sold in 2020. In short, it works! Please check out the videos and the attached strategy template which you can use to build your own. I am also ready and willing to help founding members go through the process and work with you to create winning growth/profitability strategies - you can book a call from the links in the lessons. I will be adding retail-specific examples and case studies as we work with individual retailers individually. Please give me feedback on this early course path and I hope to meet you on calls soon to work to improve your stores together. Cheers! Link: https://www.skool.com/indyretailmasters/classroom

In this video, I share some interesting maths that should give every retailer hope and optimism that they can grow their business much more aggressively than they might think: https://www.skool.com/indyretailmasters/classroom/31addf15?md=4992bfcfdac4439093d0a49d8132ac2b

Thinking about your business and your profitability strategy from the perspective of the "goal tree" is invaluable. In this video, I share the concept, some examples and show the difference between un-strategic entrepreneurs vs strategic thinkers. https://www.skool.com/indyretailmasters/classroom/31addf15?md=8f1aa5c2fada4504b47cae206e9b2a67