Look at this lighter. We have a direct perception of this lighter. We also have a conceptual understanding that what we percive is โlighterโ. But out conception of what a lighter is differ slightly. Even so we both have the โknowledgeโ that this is in fact a lighter. Meaning our conception of โlighterโ both reach the socially applied standard. Meaning we have knowledge. Words represent standards of conception, a standard constructed by constant communication between millions of people. You know what else was constructed in this manner? Chat g p muthafaking t.